South America Education and Learning Analytics Market is expected to reach US$ 676.8 Mn by 2027

Software Segment to Dominate SAM Education and Learning Analytics Market during 2020–2027

According to a new market research study on “SAM Education and Learning Analytics Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Component, Application, and End User,” is expected to reach US$ 676.8 million by 2027 from US$ 155.7 million in 2019. The market is estimated to grow at a CAGR of 20.7 % from 2020 to 2027. The report provides trends prevailing in the SAM education and learning analytics market along with the drivers and restraints pertaining to the market growth. Growing demand for rank assurance and rank improvement in education system is the major factor driving the growth of the SAM education and learning analytics market. However, misinterpretation of data and absence of supporting infrastructure in universities and schools hinder the growth of SAM education and learning analytics market. In case of COVID-19, Brazil has the highest number of COVID-19 cases, followed by Ecuador, Chile, Peru, and Argentina, among others. The government of SAM has taken an array of actions to protect their citizens and contain COVID-19’s spread. As per a survey conducted by Future Education regarding the impact of Coronavirus on the learning innovation ecosystem in Brazil, ~49.4% of schools implemented one or more solutions from EdTechs for supporting the teaching and learning process. Although most respondents believe that COVID-19 will have a negative economic impact on the educational sector in the short term, in the long term, the industry expects improvement – with new technologies and new products as the main growth drivers of these companies in the next twelve months.

The SAM market for education and learning analytics is segmented into component, application, end user, and country. Based on component, the market is segmented into software and services. In 2019, software held the largest share in SAM education and learning analytics market. Based on application, market is segmented into operations management, performance management, budget and finance management, people acquisition and retention, curriculum development and intervention management. Curriculum development and intervention management is expected to the fastest growing application over the forecasted period. Similarly, based on end user, the market is bifurcated into academics and corporate. The academics contributed a substantial share in 2019.

Alteryx Inc.; Blackboard Inc.; Ellucian Company L.P; Microsoft Corporation; Saba Software, Inc.; SAP SE; SAS Institute Inc.  are among the leading companies in the SAM education and learning analytics market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2019 Microsoft acquired Data Sense, an integration platform as a service (IPaaS) product targeting education solution providers. The development team will join Microsoft’s global education division as part of the deal.

SAM Education and Learning Analytics Market, By Country, 2019 and 2027 (%)

The report segments the SAM Education and Learning Analytics Market as follows:

SAM Education and Learning Analytics Market – By Component

• Software
• Services

SAM Education and Learning Analytics Market – By Application

• Budget and finance management
• Operations management
• Performance management
• People Acquisition and Retention
• Curriculum development and intervention management

SAM Education and Learning Analytics Market – By End User

• Academics
• Corporate

SAM Education and Learning Analytics Market – By Country

• Argentina
• Brazil
• Rest of SAM