Report : South America Smart Display Market Forecast to 2028 – COVID-19 Impact and Analysis – by Size (Up to 12 Inches, Above 12 Inches - Up to 32 Inches, Above 32 Inches - Up to 52 Inches, and Above 52 Inches), Type (Signage, Display, and Mirror), Resolution (Full High Definition, Ultra High Definition, and Others), and Industry (Consumer & Home Appliances, Automotive, Healthcare, Retail, and Others)
At 23.1% CAGR, the SAM Smart Display Market is speculated to be worth US$ 106.49 million by 2028, says Business Market Insights
According to Business Market Insights’ research, the SAM smart display market was valued at US$ 30.54 million in 2022 and is expected to reach US$ 106.49 million by 2028, registering an annual growth rate of 23.1% from 2022 to 2028. Context-aware smart signage and increasing smart stores are the critical factors attributed to the market expansion.
Advancements such as augmented reality (AR), artificial intelligence (AI), Internet of Things (IoT), and virtual reality (VR) to upgrade customers’ shopping experience and improve operations and inventory management are some of the factors that are providing lucrative opportunities for the growth of smart display market. Augmented reality is especially changing the retail business by allowing brands to communicate directly with customers. A smart display on reception helps customers find solutions as per their requirements without staff intervention. In April 2022, Walmart announced its partnership with Google. This partnership will enable customers to add things to their cart using the Alexa voice command through a phone, speaker, or smart display. Such developments in smart stores will open new opportunities in the smart display market across the region.
On the contrary, high cost and threat of substitutes hurdles the growth of SAM smart display market.
Based on size, the SAM smart display market is segmented into up to 12 inches, above 12 inches - up to 32 inches, above 32 inches - up to 52 inches, and above 52 inches. The above 32 inches - up to 52 inches segment held 43.5% market share in 2022, amassing US$ 13.29 million. It is projected to garner US$ 49.51 million by 2028 to expand at 24.5% CAGR during 2022–2028.
Based on type, the SAM smart display market is segmented into signage, display, and mirror. The display segment held 44.3% market share in 2022, amassing US$ 13.53 million. It is projected to garner US$ 45.92 million by 2028 to expand at 22.6% CAGR during 2022–2028.
Based on resolution, the SAM smart display market is segmented into full high definition, ultra-high definition, and others. The full high definition segment held 41.5% market share in 2022, amassing US$ 12.67 million. It is projected to garner US$ 47.68 million by 2028 to expand at 24.7% CAGR during 2022–2028.
Based on industry, the SAM smart display market is segmented into consumer & home appliances, automotive, healthcare, retail, and others. The consumer & home appliances segment held 39.4% market share in 2022, amassing US$ 12.03 million. It is projected to garner US$ 43.94 million by 2028 to expand at 24.1% CAGR during 2022–2028.
Based on country, the SAM smart display market has been categorised into Brazil, Argentina, and rest of SAM. Our regional analysis states that Brazil captured 72.3% market share in 2022. It was assessed at US$ 22.07 million in 2022 and is likely to hit US$ 81.98 million by 2028, exhibiting a CAGR of 24.4% during the forecast period.
Key players dominating the SAM smart display market are Alphabet Inc.; Amazon.com, Inc.; BenQ Corporation; Lenovo Group Limited; LG Electronics; Magna International Inc; NEXCOM International Co., Ltd.; Panasonic Corporation; Samsung Electronics Co., Ltd.; and Sony Corporation among others.
- In 2022, Lenovo launched Smart Clock Essential with Alexa Built-in and its new ecosystem docking accessories.
- In 2022, The NoviSign Android Digital Signage App is now available for all Sony BRAVIA Professional Android-based displays, according to NoviSign, an industry leader and pioneer in Android Digital Signage. The professional BRAVIA line from Sony supports 4K and HDR, has a system-on-a-chip platform, and comes in sizes ranging from 32'’ to 100'’.
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