Report : South America Digital Experience Monitoring Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Enterprise Size (Large Enterprises and SMEs), Deployment Type (On-Premises and Cloud), and End User (BFSI, IT and Telecommunications, Retail and Consumer Goods, Healthcare and Life Sciences, and Others)

At 13.8% CAGR, the South America Digital Experience Monitoring Market is speculated to be worth US$ 143.06 million by 2028, says Business Market Insights           

According to Business Market Insights’ research, the SAM digital experience monitoring market was valued at US$ 65.80 million in 2022 and is expected to reach US$ 143.06 million by 2028, registering an annual growth rate of 13.8% from 2022 to 2028. Demand for better end-user experience and adoption of cutting-edge technologies are the critical factors attributed to the market expansion.               

The customer feedback system critical to any functional and profitable industry has been enhanced thanks to technology improvements. For example, companies are implementing an online feedback system using a cutting-edge Customer Relationship Management CRM. As a result, client input directly aids in making real-time modifications and updating the company’s software to conduct a real-time assessment of the quality and adjust or change as needed. Any company experiencing a digital transition must implement experience monitoring systems. Streamlining the digital procedures involved in running a company lays a strong basis for future system changes or ongoing innovation. The rise in the adoption of technologies such as the Internet of things (IoT), artificial intelligence (AI), and big data across industries fuels market expansion, and it aids businesses in resolving issues and improving IT decisions concerning device and application performance. From smartwatches to voice assistants, IoT gadgets are changing the way we work, communicate, and interact with one another. Consumer internet and media devices, such as smartphones, automobiles, IT infrastructure, and asset tracking and monitoring are the most important IoT devices in the consumer market. End-user adoption of smart devices is a major driver of end-user experience monitoring, which will boost the demand for digital experience monitoring solutions. This is expected to drive the market during the forecast period.

On the contrary, implementation risk of monitoring systems hurdles the growth of SAM digital experience monitoring market. 

Based on enterprise size, the SAM digital experience monitoring market is divided into large enterprises and SMEs. The large enterprises segment held 76.1% market share in 2022, amassing US$ 50.06 million. It is projected to garner US$ 104.70 million by 2028 to expand at 13.1% CAGR during 2022–2028.    

Based on Deployment Type, the SAM digital experience monitoring market is categorized into on-premises and cloud. The cloud segment held 58.3% market share in 2022, amassing US$ 38.33 million. It is projected to garner US$ 86.66 million by 2028 to expand at 14.6% CAGR during 2022–2028.

Based on end user, the SAM digital experience monitoring market is categorized into BFSI, IT and telecommunications, retail and consumer goods, healthcare and life sciences, and others. The retail and consumer goods segment held 28.6% market share in 2022, amassing US$ 18.85 million. It is projected to garner US$ 37.61 million by 2028 to expand at 12.2% CAGR during 2022–2028 

Based on country, the SAM digital experience monitoring market has been categorised into the Brazil, Argentina, and Rest of SAM. Our regional analysis states that Brazil captured 70.7% market share in 2022. It was assessed at US$ 46.52 million in 2022 and is likely to hit US$ 104.28 million by 2028, exhibiting a CAGR of 14.4% during the forecast period.            

Key players dominating the SAM digital experience monitoring market are AppDynamics LLC; BMC Software, Inc.; Broadcom Inc.; Catchpoint Systems, Inc.; Dynatrace LLC; IBM Corporation; Micro Focus; Oracle Corporation; Riverbed Technology, Inc.; SAP SE; Aternity LLC.; and Nexthink SA among others.

  • In Oct 2020, AppDynamics and ThousandEyes collaborated to deliver the most complete end-to-end visibility into the modern digital experience.
  • In Jan 2022, BMC Software, Inc. provides greater data visibility and accelerates mainframe DevOps adoption.

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