Report : South America Automotive HUD Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Installation Type (Combiner HUD and Windshield HUD), Location [Conventional HUD and Augmented Reality HUD (AR HUD)], and Vehicle [Passenger Cars, Light Commercial Vehicles (LCV), and Heavy Commercial Vehicles (HCV)]
At 15.0% CAGR, the South America Automotive HUD Market is speculated to be worth US$ 33.82 million by 2028, says Business Market Insights
According to Business Market Insights’ research, the SAM automotive HUD market was valued at US$ 14.60 million in 2022 and is expected to reach US$ 33.82 million by 2028, registering an annual growth rate of 15.0% from 2022 to 2028. Increased adoption rate of windshield HUD and rising awareness about passenger and vehicle safety.
Head-up displays can be replaced with laser-based volumetric displays. Volumetric displays project data in a volumetric manner. Images are projected on windshields using lasers to create the appearance of depth. Laser-based volumetric displays provide better safety and travel information to drivers during the night and in difficult driving situations such as fog, low-light eyesight, and heavy rains. Volumetric head-up displays are used in the car industry to display windshield images using laser rays. Volumetric displays are used extensively in air traffic control in the aviation industry. Thus, the rising use of volumetric displays instead of head-up displays is a major factor restraining the market growth. In recent years, there has been a considerable surge in SAM demand for semi-autonomous and electric automobiles. The growing popularity of these vehicles is driving up demand for head-up displays. Semi-autonomous vehicles can assess their surroundings and travel to their destination with minimal human intervention. Voice instructions can be used to control them. The primary purpose of these vehicles is to improve driving safety and convenience. Park assistance, front collision avoidance, and advanced cruise control are the advanced features of semi-autonomous vehicles. These features are displayed on windshields in the line of sight of drivers in semi-autonomous vehicles with head-up displays. This is expected to drive the market during the forecast period.
On the contrary, space limitation in automotive cockpit hurdles the growth of SAM automotive HUD market.
Based on installation type, the SAM automotive HUD market is divided into combiner HUD and windshield HUD. The windshield HUD bearings automotive HUD segment held 62.9% market share in 2022, amassing US$ 9.19 million. It is projected to garner US$ 20.79 million by 2028 to expand at 14.6% CAGR during 2022–2028.
Based on location type, the SAM automotive HUD market is categorized into conventional HUD and augmented reality HUD (AR HUD). The conventional HUD segment held 85.5% market share in 2022, amassing US$ 12.48 million. It is projected to garner US$ 28.39 million by 2028 to expand at 14.7% CAGR during 2022–2028.
Based on vehicle type, the SAM automotive HUD market is categorized into passenger cars, light commercial vehicle (LCV), and heavy commercial vehicle (HCV). The passenger cars segment held 81.6% market share in 2022, amassing US$ 11.91 million. It is projected to garner US$ 27.35 million by 2028 to expand at 14.9% CAGR during 2022–2028.
Based on country, the SAM automotive HUD market has been categorized into the Brazil, Argentina, and Rest of SAM. Our regional analysis states that Brazil captured 71.2% market share in 2022. It was assessed at US$ 10.40 million in 2022 and is likely to hit US$ 24.46 million by 2028, exhibiting a CAGR of 15.3% during the forecast period.
Key players dominating the SAM automotive HUD market are Continental AG; Denso Corporation; Robert Bosch GmbH; Harman International; Yazaki Corporation; Valeo; Nippon Seiki Co., Ltd; and Panasonic Automotive Systems Europe GmbH.
In May 2021, Panasonic's Large-screen WS HUD Incorporated in the Mitsubishi Outlander.
In Feb 2022, Continental Transfers Head-Up Display for Cars to Trams.
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