Report : South America Advanced Driver Assistance systems (ADAS) Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Sensor Type (Image Sensor, LiDAR, Radar Sensor, Ultrasonic Sensor, and Infrared Sensor), Technology Type (Adaptive Front Light, Blind Spot Detection, Electronic Brake Assist, Drowsiness-Monitoring System, Lane Departure Warning, Head-up Display, Night Vision System, Park Assist, E-Call Telematics, Tire Pressure-Monitoring System, and Others), and Vehicle Type (Passenger Car, LCV, and HCV)

At 16.8% CAGR, the South America Advanced Driver Assistance Systems (ADAS) Market is speculated to be worth US$ 4,227.74 million by 2028, says Business Market Insights           

According to Business Market Insights’ research, the SAM advanced driver assistance systems (ADAS) market was valued at US$ 1,664.40 million in 2022 and is expected to reach US$ 4,227.74 million by 2028, registering an annual growth rate of 16.8% from 2022 to 2028. Growing demand for safety and driving comfort features and rising adoption of integrated radar and camera systems.               

The introduction of self-driving vehicles is predicted to transform commuting. With features such as lane monitoring, emergency braking, and stability control, ADAS technologies have considerably decreased the driving complexity. Autonomous cars use modern technologies and systems to acquire data, including LiDAR, radar, ultrasonic sensors, and high-definition cameras. An onboard smart autonomous driving system analyzes this data to operate the car safely. OEMs will include more cruise control capabilities and enhanced safety systems into semiautonomous vehicles as the focus on autonomous driving systems increases. According to a University of Texas study, if 90% of the automobiles on American roads were replaced with autonomous vehicles, the savings across numerous businesses, including automakers, insurance, and the government, might total US$ 450 billion. This would be a powerful motivation for legislators to pave the road for self-driving vehicles to become a reality in the future. Self-driving trucks will reduce fuel consumption and improve driver efficiency. Trucks will be able to communicate with one another and with other autonomous vehicles, allowing them to navigate traffic more rapidly and thereby increasing fuel economy. Thus, the rising adoption of autonomous vehicles will provide a lucrative opportunity for the growth of the Advanced Driver Assistance Systems (ADAS) market during the forecast period. This is expected to drive the market during the forecast period.

On the contrary, lack of required infrastructure for ADAS in developing countries hurdles the growth of SAM advanced driver assistance systems (ADAS) market. 

  • Based on sensor type, the SAM advanced driver assistance systems (ADAS) market is divided into image sensor, LiDAR, radar sensor, ultrasonic sensor, and infrared sensor. The ultrasonic sensor advanced driver assistance systems (ADAS) segment held 42.1% market share in 2022, amassing US$ 700.03 million. It is projected to garner US$ 1,806.62 million by 2028 to expand at 17.1% CAGR during 2022–2028.    
  • Based on technology type, the SAM advanced driver assistance systems (ADAS) market is categorized into adaptive front light, blind spot detection, electronic brake assist, drowsiness-monitoring system, lane departure warning, head-up display, night vision system, park assist, E-call telematics, tire pressure-monitoring system, and others. The blind spot detection segment held 19.1% market share in 2022, amassing US$ 318.40 million. It is projected to garner US$ 870.53 million by 2028 to expand at 18.3% CAGR during 2022–2028.
  • Based on vehicle, the SAM advanced driver assistance systems (ADAS) market is categorized into passenger car, LCV, and HCV. The passenger car segment held 83.7% market share in 2022, amassing US$ 1,393.21 million. It is projected to garner US$ 3,634.99 million by 2028 to expand at 17.3% CAGR during 2022–2028.
  • Based on country, the SAM advanced driver assistance systems (ADAS) market has been categorized into the Brazil, Argentina, and Rest of SAM.  Our regional analysis states that Brazil captured 71.3% market share in 2022. It was assessed at US$ 1,186.43 million in 2022 and is likely to hit US$ 3,086.25 million by 2028, exhibiting a CAGR of 17.3% during the forecast period.            

Key players dominating the SAM Advanced driver assistance systems (ADAS) market are Aptiv PLC; Continental AG; Cypress Semiconductor Corporation; Denso Corporation; First Sensor AG; Harman International; Hitachi, Ltd.; NXP Semiconductors; Robert Bosch GmbH; and ZF Friedrichshafen AG, among others.

  • In Oct 2021, Hitachi Astemo, new global leader in motorcycle and automotive industry at EICMA 2021 (Milan Motorcycle Show).
  • In Mar 2020, TE Connectivity acquires major share of First Sensor AG.

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