Report : South America 3D Display Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Stereoscopic 3D Display and Autostereoscopic 3D Display), Technology (Digital Light Processing, Organic Light Emitting Diode, and Light Emitting Diode), and Application (Consumer Electronics, Automotive, Medical, Advertising, Retail, Military and Defense, and Others)

Organic Light Emitting Diode is Expected to be Fastest Growing During Forecast Period for SAM Region

According to a new market research study on “SAM 3D Display Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type, Technology, and Application” is expected to reach US$ 170.50 million by 2028 from US$ 34.27 million in 2021. The market is estimated to grow at a CAGR of 25.8% from 2021 to 2028. The report provides trends prevailing in the SAM 3D display market along with the drivers and restraints pertaining to the market growth. Effective growth seen due to holographic 3D display systems is the major factor driving the growth of the SAM 3D display market. However, problems related to various barriers faced in 3D display technologies hinders the growth of SAM 3D display market.

The SAM 3D display market is segmented into type, technology, application, and country. Based on type, the SAM 3D display market is segmented into stereoscopic 3D display and autostereoscopic 3D display. Autostereoscopic 3D display segment held the largest market share in 2020. Based on technology, the 3D display market is divided into digital light processing, organic light emitting diode, and light emitting diode. Digital light processing segment held the largest market share in 2020. Based on application, the SAM 3D display market is divided into consumer electronics, automobile, medical, advertising, retail, military and defense, and others. Advertising segment held the largest market share in 2020. Based on country the SAM 3D display market is segmented into Brazil, Argentina, and rest of SAM. Brazil held the largest market share in 2020.

In SAM, Brazil has reported the highest number of COVID-19 cases, followed by Argentina, Peru, Chile, and Ecuador. Governments of these countries enacted lockdowns, trade bans, and travel restrictions to protect people and contain COVID-19’s spread in the region. These measures are expected to have a direct impact on the region’s economic growth and led to lower export revenues from drop in commodity prices and reduction in export volumes to major trading partners such as China, Europe, and North America. A sharp decline in the sales of consumer electronics in the region due to lockdowns hindered the growth of the 3D display market in SAM. Additionally, online and retail distribution channels faced a negative impact due to disruptions in supply chains and non-availability of raw materials. These conditions hampered the performance of the 3D display market growth in SAM, especially in 2020 and early 2021.              

AU Optronics Corp., BOE Technology Group, Fujifilm Corporation, Innolux Corporation, LG Electronics Inc., Looking Glass Factory Inc., Mitsubishi Electric Corporation, Panasonic Corporation, Samsung Group, Sharp Corporation, Sony Corporation, and Toshiba Corporation are among the leading companies in the SAM 3D display market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Samsung Group launched 3D Onyx Cinema LED screen which is powered by 4K high dynamic range technology (HDR) for cinema screens.

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