Report : North American Personal Care Wipes Market Forecast to 2027 - Covid-19 Impact and Regional Analysis by Product Type (Baby, Facial and Cosmetic, Hand and Body, Flushable, Others); Distribution Channel (Supermarket/Hypermarket, Specialty Store, Online, Commercial and Industrial, Others); and Country
Rising adoption of biodegradable personal care wipes is projected to escalate personal care wipes market growth at a CAGR of 5.6% during 2019–2027
According to our latest market study on “North American Personal Care Wipes Market to 2027 – Analysis and Forecast by Product Type (Baby, Facial and Cosmetic, Hand and Body, Flushable, Others); Distribution Channel (Supermarket/Hypermarket, Specialty Store, Online, Commercial and Industrial, Others); and Country,”
The North American personal care wipes market was valued at US$ 3,627.7 million in 2018 and is projected to reach US$ 5,742.5 million by 2027; it is expected to grow at a CAGR of 5.6% from 2019 to 2027.
The report highlights key factors driving the market growth, and prominent players and their developments in the market.
Wipe is a small moist cloth that is used for cleaning surfaces. Various types of personal care wipes are commercially available such as baby personal care wipes, makeup removal personal care wipes, cooling personal care wipes, perfume personal care wipes, body personal care wipes, medical personal care wipes, general cleaning personal care wipes, intimate personal care wipes, nail polish removal personal care wipes, and antibacterial personal care wipes. These personal care wipes are subjected to light rubbing or friction to remove dirt or liquid from the surface. The key advantage of personal care wipes is convenience. Using personal care wipes is quicker and easier than the alternative of dispensing a liquid and using another cloth or paper towel to clean or remove dust.
Rising demand for biodegradable personal care wipes is mainly attributed to the shift in consumer preference toward eco-friendly products and growing focus of governments on green procurement policies. Personal care wipes produced from biodegradable substances can be easily broken down anaerobically by bacteria or other living organisms over a period of time. This helps in reducing the accumulation of the waste in the environment. Therefore, biodegradable wipes are gaining high acceptance among the consumers in developed countries such as the US, Canada, Germany, France, Italy, and the UK. Moreover, environmentalfriendly personal products are becoming increasingly popular, which is further driving the demand for biodegradable wipes in North America. Various R&D activities are undertaken by the key players to develop innovative products that have the least impact on the environment. Leading companies are focused on offering gentle personal care wipes biodegrade in 28 days and are made of 100% renewable plant fibers to ensure that no waste is generated that might pollute the environment. Therefore, the development of new and innovative biodegradable personal care wipes is projected to provide a huge growth opportunity for the key players operating in the market during the forecast period.
The COVID-19outbreak has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Consumer goods industry is one of the major industries facing serious disruptions such as supply chain breaks, events cancellations, and office shutdowns as a result of this outbreak. China is known as a global hub of manufacturing and the largest raw material supplier for various industries. The overall market breakdown due to COVID-19 is also affecting the growth of the personal care wipes market due to shutting down of factories, obstacle in supply chain, and downturn in world economy.
Body Wipe Company, Diamond Wipes International, Edgewell Personal Care, Johnson and Johnson, Kimberly Clark Corporation, La Fresh, Nice-Pak Products, Inc., Procter & Gamble, Rockline Industries, and Unicharm International are among the well-established players present in the North American personal care wipes market.
North American Personal Care Wipes Market Breakdown—by Region, 2018
The report includes the segmentation of the North American personal care wipes market as follows:
North American Personal Care Wipes Market, by Product Type
- Facial and Cosmetic
- Hand and Body
North American Personal Care Wipes Market, by Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Store
- Commercial and Industrial
North American Personal Care Wipes Market, by Country
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