At 3.6% CAGR, North America Tortilla Market is Projected to be Worth US$ 27,672.59 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the North America tortilla market was valued at US$ 20,871.21 million in 2023 and is expected to reach US$ 27,672.59 million by 2031, registering a CAGR of 3.6% from 2023 to 2031. Rising popularity of Mexican cuisines and surging clean-label and organic trend are among the critical factors attributed to drive the North America tortilla market growth.

Mexican gastronomy has increasingly influenced global cuisine in recent years. It has introduced a variety of flavors, spices, and dishes that were previously unknown or underrepresented in other regions, offering a new and exciting culinary experience to people. Further, Mexican cuisine is already popular across various countries. Rise in the immigration of Mexican people across the globe propels the popularity of Mexican food in various regions. Tortilla is majorly used in various traditional Mexican food products such as nachos, burritos, tacos, and fajitas.

Mexican food has fascinated different regions because of its cultural significance and rich history. UNESCO 2010 recognized traditional Mexican cuisine as an Intangible Cultural Heritage of Humanity. This recognition has helped raise its awareness worldwide and has contributed to its growing popularity across the globe.

The surge in popularity of authentic Mexican food is attributed to consumers’ changing preferences. Many consumers prefer products that are healthy, inexpensive, and easy to prepare at home. Mexican food fulfills the demand of health and wellness-conscious consumers aiming to have fresh vegetables and beans in their diet. Moreover, ancient grains are becoming popular, and corn and amaranth are key ingredients in Mexican food items, including tortillas. Thus, the rising popularity of Mexican cuisines drives the Europe tortilla market growth.

On the contrary, the health consciousness and dietary preferences hamper the growth of North America tortilla market.

Based on source, the North America tortilla market is segmented into wheat, corn, others. The corn segment held 56.9% market share in 2023, amassing US$ 11,879.18 million. It is projected to garner US$ 16,328.64 million by 2031 to register 4.1% CAGR during 2023–2031.

By product type, the North America tortilla market is segmented into tortilla chips/tostada chips, taco shells, tortilla wraps, others. The tortilla chips/tostada chips segment held 55.2% market share in 2023, amassing US$ 11,512.76 million. It is projected to garner US$ 14,931.09 million by 2031 to register 3.3% CAGR during 2023–2031. The tortilla chips/tostada chips segment is further sub segmented into corn chips and other chips.

Based on category, the North America tortilla market is bifurcated into organic and conventional. The conventional segment held 76.3% market share in 2023, amassing US$ 15,916.53 million. It is projected to garner US$ 20,877.94 million by 2031 to register 3.4% CAGR during 2023–2031.

Based on distribution channel, the North America tortilla market is segmented into supermarkets and hypermarkets, convenience stores, online retail, others. The supermarkets and hypermarkets segment held 50.1% market share in 2023, amassing US$ 10,452.28 million. It is projected to garner US$ 13,556.71 million by 2031 to register 3.3% CAGR during 2023–2031.

By country, the North America tortilla market is segmented into the US, Canada, and Mexico. Our regional analysis states that the US captured 74.0% share of North America tortilla market in 2023. It was assessed at US$ 15,444.70 million in 2023 and is likely to hit US$ 20,250.80 million by 2031, registering a CAGR of 3.4% during 2023–2031.

Key players operating in the North America tortilla market GRUMA SAB de CV; PepsiCo Inc; La Tortilla Factory Inc; Aranda’s Tortilla Co Inc; Paulig Ltd; Intersnack Group GmbH & Co KG; General Mills Inc; Conagra Brands Inc; Goya Foods Inc; Greendot Health Foods Pvt. Ltd.; Fresca Mexican Foods; Mi Rancho; Leighton Foods AS; and The Hain Celestial Group Inc, among others.

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