Report : North America Smart Display Market Forecast to 2028 – COVID-19 Impact and Analysis – by Size (Up to 12 Inches, Above 12 Inches - Up to 32 Inches, Above 32 Inches - Up to 52 Inches, and Above 52 Inches), Type (Signage, Display, and Mirror), Resolution (Full High Definition, Ultra High Definition, and Others), and Industry (Consumer & Home Appliances, Automotive, Healthcare, Retail, and Others)
At 36.2% CAGR, the North America Smart Display Market is speculated to be worth US$ 3,168.56 million by 2028, says Business Market Insights
According to Business Market Insights’ research, the North America smart display market was valued at US$ 497.17 million in 2022 and is expected to reach US$ 3,168.56 million by 2028, registering an annual growth rate of 36.2% from 2022 to 2028. Technological advancements and presence of popular brands are the critical factors attributed to the market expansion.
On account of smart display’s benefits, it has witnessed growing demand from numerous end-use industries such as hospitality, retail, healthcare, and automotive. With the increasing use of technologies, the use of smart devices is increasing, that is directly proportional to the growth of the smart display market. With technological advancement, smart display manufacturers can add extra elements to tap new applications such as signage, infotainment, and home and industrial automation. This is encouraging technology pioneers to provide AI-based smart display solutions. Big hospitality and retail chains are also adopting smart displays to decrease operational costs and reduce staff size. The rising success of smart speakers contributes to the innovation of smart displays. For instance, in April 2021, Google Nest Hub partnered with Guest Supply and Volara. Google Nest Hub provides its contactless guest information and services with Volara’s voice assistant to Guest Supply hotels. The rising adoption of advanced technology by various industries and increasing competition in the market are driving the growth of the smart display market across the region.
On the contrary, high cost and threat of substitutes hurdles the growth of North America smart display market.
Based on size, the North America smart display market is segmented into up to 12 inches, above 12 inches - up to 32 inches, above 32 inches - up to 52 inches, and above 52 inches. The above 32 inches - up to 52 inches segment held 42.3% market share in 2022, amassing US$ 210.22 million. It is projected to garner US$ 1,432.22 million by 2028 to expand at 37.7% CAGR during 2022–2028.
Based on type, the North America smart display market is segmented into signage, display, and mirror. The display segment held 44.9% market share in 2022, amassing US$ 223.38 million. It is projected to garner US$ 1,387.60 million by 2028 to expand at 35.6% CAGR during 2022–2028.
Based on resolution, the North America smart display market is segmented into full high definition, ultra-high definition, and others. The full high definition segment held 42.9% market share in 2022, amassing US$ 213.32 million. It is projected to garner US$ 1,491.64 million by 2028 to expand at 38.3% CAGR during 2022–2028.
Based on industry, the North America smart display market is segmented into consumer & home appliances, automotive, healthcare, retail, and others. The consumer & home appliances segment held 36.8% market share in 2022, amassing US$ 183.08 million. It is projected to garner US$ 1,247.81 million by 2028 to expand at 37.7% CAGR during 2022–2028.
Based on country, the North America smart display market has been categorised into the US, Canada, and Mexico. Our regional analysis states that the US captured 78.6% market share in 2022. It was assessed at US$ 390.69 million in 2022 and is likely to hit US$ 2,707.35 million by 2028, exhibiting a CAGR of 38.1% during the forecast period.
Key players dominating the North America smart display market are Alphabet Inc.; Amazon.com, Inc.; BenQ Corporation; Lenovo Group Limited; LG Electronics; Magna International Inc; NEXCOM International Co., Ltd.; Panasonic Corporation; Samsung Electronics Co., Ltd.; and Sony Corporation among others.
- In 2022, Division of Alphabet Inc., Google is constantly attempting to improve its smart displays by adding new capabilities. GOOGLE reportedly incorporated a "Look and Talk" feature to the Nest Hub Max smart display. Users can utilize this feature to activate the microphone for orders without using the "Hey Google" keyword by looking at the onboard camera.
- In 2020, BenQ, a leader in interactive display technologies, has joined Google's Integrated Solutions Initiative for Education. BenQ's commitment to providing education solutions that enable schools construct more resilient active learning environments suited for both in-person and distance learning is maintained by joining this effort.
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