At 4.0% CAGR, the North America Skin Toners Market is projected to be worth US$ 294.92 million by 2028, says Business Market Insights

According to Business Market Insights research, the North America skin toners market was valued at US$ 233.68 million in 2022 and is expected to reach US$ 294.92 million by 2028, registering a CAGR of 4.0% from 2022 to 2028. Benefits of using skin toners and innovative product launches and advertising expenditure by key market players are the critical factors attributed to the North America skin toners market expansion.        

Manufacturers are investing significantly in research & development to launch innovative skin care products to attract a large consumer base. Alcohol is the basic raw material in skin toner as it fights bacteria, but it can also dry the skin, making skin issues such as acne even worse. Thus, the need for alcohol-free skin toners is rising, and manufacturers are developing alcohol-free skin toners to cater to the increasing demand. In July 2022, Vow Beauty, a US-based beauty brand, launched “Something BHA 2% Toner,” featuring skin-soothing green tea extract, hydrating glycerin, and anti-inflammatory orange blossom water at Walmart. The company claimed this toner penetrates deep into the skin's pores to dissolve dirt and debris. This toner is alcohol, fragrance, paraben, phthalate, dye, and cruelty-free. Moreover, well-established players operating in the North America skin toners market are expanding their product portfolio to cater to the increasing demand. Further, as per the published data in L'Oréal S.A. 2020 annual report, the advertising and promotion spending on beauty and personal care products in 2019 was US$ 10,311.09 million, rising from US$ 9,604.60 million in 2018. Such rise in advertising expenditure from the leading manufacturers in North America skin toners market will boost the product awareness and demand for skin toner in the coming years.

On the contrary, increasing cases of counterfeit products hampers the North America skin toners market.  

Based on type, the North America skin toners market is segmented into hydrating toners, exfoliating toners, and treatment toners. The treatment toners segment held 43.9% share of North America skin toners market in 2022, amassing US$ 102.51 million. It is projected to garner US$ 130.49 million by 2028 to expand at 4.1% CAGR during 2022–2028. 

Based on category, the North America skin toners market is segmented into organic and conventional. The conventional segment held 85.0% share of North America skin toners market in 2022, amassing US$ 198.68 million. It is projected to garner US$ 249.17 million by 2028 to expand at 3.8% CAGR during 2022–2028.

Based on distribution channel, the North America skin toners market is segmented into supermarkets and hypermarkets, drugstores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held 35.3% share of North America skin toners market in 2022, amassing US$ 82.55 million. It is projected to garner US$ 101.60 million by 2028 to expand at 3.5% CAGR during 2022–2028.

Based on country, the North America skin toners market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 77.6% share of North America skin toners market in 2022. It was assessed at US$ 181.41 million in 2022 and is likely to hit US$ 228.50 million by 2028, exhibiting a CAGR of 3.9% during the forecast period.      

Key players dominating the North America skin toners market are Dickinson Brands Inc; Johnson & Johnson Consumer Inc; Mario Badescu Skin Care Inc; L'Oreal SA; Shiseido Co Ltd; The Procter & Gamble Co; Burt's Bees Inc; and The Bodyshop International Ltd, among others.   

• In 2022, The Klog has launched a 3-Step Skin Routine for Spring.

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