Report : North America Sex Toys Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Material (Metal, Silicone, Plastic, Glass, and Others), Gender (Male and Female), Distribution (E-commerce, Specialty Stores, and Others), and Country
At 7.9% CAGR, the North America Sex Toys Market is speculated to be worth US$ 23,694.65 million by 2028, says Business Market Insights
According to the Insight Partners’ research, the North America sex toys market was valued at US$ 13,944.15 million in 2021 and is expected to reach US$ 23,694.65 million by 2028, registering a CAGR of 7.9% from 2021 to 2028. Increasing number of online sex toys retailers and increasing investment by sex toys manufacturers is providing new opportunities resulting in market growth are the critical factors attributed to the North America sex toys market expansion.
Increasing number of E-commerce platforms is one of the prominent reasons boosting the adoption of sex toys. Though the use of sex toys in the region is being normalized, majority of the customers in North America prefer hiding their identity while purchasing sex toys. Online or E-commerce platform allows customers to hide their identity while purchasing such products, leading to the increase in purchase of sex toys. Moreover, considerable number of market players are actively entering into the market due to substantial market potential. For instance, in 2015, the company named Ella Paradis started its operation in the US. The company is engaged in offering customized products for sexually active adults through its E-commerce platform. Moreover, the company has also conducted a study in the US, which states that the use of sex toys in the US has grown up by 10.0% during the pandemic period. Such growing presence of online retailers and preference for online platforms to buy sex toys are estimated to drive the growth of the North America sex toys market during the forecast period.
On the contrary, harmful chemicals in sex toys hurdles the growth of North America sex toys market.
Based on material, the North America sex toys market is segmented into silicone, plastic, metal, glass, and others. The silicone segment held 40.5% share of the North America sex toys market in 2021, amassing US$ 5,653.67 million. It is projected to garner US$ 9,891.78 million by 2028 to expand at 8.3% CAGR during 2021–2028.
Based on gender, the North America sex toys market is bifurcated into female and male. The female segment held 62.0% share of the North America sex toys market in 2021, amassing US$ 8,645.77 million. It is projected to garner US$ 14,555.79 million by 2028 to expand at 7.7% CAGR during 2021–2028.
Based on product, the North America sex toys market is segmented into vibrators, dildos, anal toys, penis rings, BDSM toys, masturbation sleeves, sex dolls, clothing and others. The vibrators segment held 31.6% share of the North America sex toys market in 2021, amassing US$ 4,401.18 million. It is projected to garner US$ 7,541.35 million by 2028 to expand at 8.0% CAGR during 2021–2028.
Based on distribution channel, the North America sex toys market is segmented into e-commerce, specialty stores, and others. The e-commerce segment held 44.3% share of the North America sex toys market in 2021, amassing US$ 6,175.57 million. It is projected to garner US$ 10,707.21 million by 2028 to expand at 8.2% CAGR during 2021–2028.
Based on country, the North America sex toys market has been categorized into the U.S., Canada, and Mexico. Our regional analysis states that the U.S., captured 78.8% share of the North America sex toys market in 2021. It was assessed at US$ 10,985.51 million in 2021 and is likely to hit US$ 18,964.72 million by 2028, exhibiting a CAGR of 8.1% during the forecast period.
Key players profiles in the North America sex toys market report are BMS Factory; Crave; FUN FACTORY GmbH; LELO; LIFESTYLES HEALTHCARE PTE LTD; Lovehoney Group Ltd.; TENGA Co., Ltd.; Topco Sales; UNBOUND; and WOW Tech International GmbH, among others.
- Dec-2020, BMS Factory has expanded its playing field with PalmPocket Extended – a set of 3 silicone attachment heads designed for use with none other than the PalmPower Pocket.
- Aug-2020, BMS Factory launched a new product within the Pillow Talk line in August 2020, Pillow Talk is a collection that expresses beauty, fun, and power. Feisty is the perfect vibrator for those looking for a unique experience. The incredible insertable thrusting shaft has 2 speeds and 3 functions of vibrations and thrusts for nonstop pleasure.
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