4K Segment is Expected to be Fastest Growing During Forecast Period for North America Region

According to a new market research study on “North America Set Top Box (STB) Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Product and Content Quality” is expected to reach US$ 5,112.1 million by 2027 from US$ 4,556.5 million in 2019. The market is estimated to grow at a CAGR of 1.6 % from 2020 to 2027. The report provides trends prevailing in the North America set top box (STB) market along with the drivers and restraints pertaining to the market growth. Technical transformations in set-top box and strict government initiatives for mandating digitalization of cable TV are the major factor driving the growth of the North America set top box (STB) market. However, rising demand for OTT platforms hinder the growth of North America set top box (STB) market.

In case of COVID-19, North America is highly affected specially the US. Favorable government policies to boost innovation and reinforce infrastructure capabilities, North America have the highest acceptance and development rate of emerging technologies. Any impact on industries is therefore projected to have a negative influence on the region's economic development. Millions of Americans sit at home in the midst of the COVID-19 crisis and turn to their TVs as a primary source of news, information and entertainment. Cable news network viewing rose by 73 percent versus the same week in 2019. This rise tends to be powered by viewing, with increases of 102 percent and nearly 82 percent compared to the same week in 2019. Thus, this has created a huge demand on the set-top box market across the region. However, owing the nation-wide lockdown across major economies such as United States and Canada in the North America the region, the manufacturing of the same has being negatively impacted. Moreover, the supply chain of the set-top box market has also been adversely affected from both local and international players. Thus, owing to the above-mentioned factors set-top market is said to be negatively affected owing to the outbreak of the corona virus across the region.

The North America market for set top box (STB) is segmented into the product, content quality, and country. Based on product, the North America set-top box market is segmented into IPTV, satellite, cable and others. The cable segment accounted for the highest share in the market in 2019. Rising government initiatives to track the number of subscribers have influenced the high adoption of cable subscribers across the North America. Thus, to ensure less discrepancy in satellite telecasting distribution is influencing the growth of the adoption of cable connection across the North America. Others segment is expected to be fastest growing during forecast period. Based on content quality, the North America set-top box market is segmented into standard definition (SD), high-definition (HD), and 4K. The high-definition (HD) segment dominated the market in 2019 and 4K segment is expected to be fastest growing during forecast period.

Advanced Digital Broadcast SA; Altech UEC; CommScope; COSHIP; Huawei Technologies Co., Ltd; Humax; Kaonmedia Co., Ltd.; Sagemcom; Skyworth Group Co., Ltd.; Technicolor SA are among the leading companies in the North America set top box (STB) market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Skyworth and Amlogic launched RDK Video Accelerator Set-Top Box in Amsterdam. State of the art RDK-powered IP-STB ready to enable service providers to quickly develop and deploy advanced video apps.  

The report segments the North America set top box (STB) market as follows:

North America Set Top Box (STB) Market – By Product

• Cable
• Satellite                          
• IPTV
• Others

North America Set Top Box (STB) Market – By Content Quality

• Standard Definition (SD)
• High-Definition (HD)
• 4K

North America Set Top Box (STB) Market – By Country

• US
• Canada           
• Mexico