Well-Established Cosmetics Industry in North America Drives North America Self-Tanning Products Market

According to our latest market study on "North America Self-Tanning Products Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Product Type, Category, and Distribution Channel," the market is expected to grow from US$ 344.43 million in 2022 to US$ 506.94 million by 2028; it is expected to grow at a CAGR of 6.7% from 2022 to 2028. The report highlights key factors driving the North America self-tanning products market growth and prominent players along with their developments in the market.

In North America, people's health and skin care awareness has increased significantly in recent years. The increase in developments in sustainable cosmetics, advertising strategies, and innovative product branding are the major factors responsible for establishing the cosmetic industry in the region. Also, the rise in health concerns about skin diseases and other health risks associated with environmental and sun exposure increases the demand for cosmetic product offerings. Women are increasingly adding grooming products into their daily routines.

As the cosmetics market in the US is well established, consumers can choose from multiple brands available in the market. According to the 2019 survey on social media, Huda Beauty had the highest user engagement, with 246.37 million actions. Ranked second was Kylie Cosmetics which accounted for 215.24 million cross-platform actions. Based on retail sales, chain beauty store Ulta Salon, Cosmetics & Fragrance stores was one of the US's leading health and beauty retailers. People are extensively spending on personal care and cosmetic products as they are conscious of their appearance in social settings. Thus, the rising expenditure on beauty products aids in the growth of the cosmetic industry in the region.
Bondi Sands Pty Ltd.; KAO Corp.; PZ Cussons Plc; Supernova UK Pty Ltd.; Epic Etailers, LLC; L'Oreal S.A.; HotHouse Beauty Ltd.; Johnson & Johnson; Coty Inc.; and Edgewell Personal Care Co. are among the major players operating in the North America self-tanning products market. Market players are highly focused on developing innovative product offerings to fulfill the customer's requirements.

Impact of COVID-19 Pandemic on North America Self-Tanning Products Market Growth

Before the COVID-19 pandemic, the cosmetic industry in North America was an industry where consumers were used to trying products physically and buying them from physical stores. However, North America was one of the most adversely affected regions by the COVID-19 pandemic. The US recorded the highest number of COVID-19 confirmed cases, followed by Mexico. Due to the pandemic, cosmetic product manufacturers had to shut down their operations and manufacturing facilities as a result of the labor shortage. Additionally, numerous beauty specialty stores were shut down to prevent the spread of SARS-CoV-2, negatively impacting the market growth. According to the 2020 annual report of L'Oréal Paris, sales of make-up and sun protection products were hit hard during the COVID-19 outbreak, and the market witnessed a decline of 15% in 2020.

Moreover, the governments of countries in North America announced lockdowns that reduced the consumption of different cosmetic products, such as self-tanning products, which were not among the necessary products during the crisis. Also, significant disruptions in manufacturing facilities and raw material sourcing hampered the growth of the North America self-tanning products market.

The "North America Self-Tanning Products Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry, focusing on the North America self-tanning products market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The North America self-tanning products market is segmented based on product type, category, and distribution channel. Based on product type, the market is segmented into cream and lotion, serum, mist, and others. Based on category, the North America self-tanning products market is segmented into natural and organic, and conventional. Based on distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others.

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