Large Enterprises Segment to Dominate North America Retail Execution Software Market During 2019–2027

According to a new market research study on “North America Retail Execution Software Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Enterprise Size and Application” is expected to reach US$ 86.58 million by 2027 from US$ 61.77 million in 2019. The market is estimated to grow at a CAGR of 6.1% from 2020 to 2027. The report provides trends prevailing in the North America retail execution software market along with the drivers and restraints pertaining to the market growth. Retail and e-commerce platforms getting high preference is the major factor driving the growth of the North America retail execution software market. However, issues associated with rising security concerns hinders the growth of North America retail execution software market.  

The North America retail execution software market has been segmented into enterprise size and application. Based on enterprise size, the North America retail execution software market is segmented into SMEs and large enterprises. Large enterprises segment held the largest market share in 2019. Based on application, the North America retail execution software market is segmented into retail operations, field service management, mobile forms automation, field sales, trade promotion management, and employee engagement, and others. Retail operations segment held the largest market share in 2019. 

The ongoing COVID-19 pandemic is severely impacting North America. North America is one of the most important regions for the adoption and growth of new technologies owing to favorable government policies to boost innovation, the presence of a huge industrial base, and high purchasing power, especially in developed countries such as the US and Canada. Hence, any impact on the growth of industries is expected to affect the economic growth of the region in a negative manner. The US is a prominent market for retail execution software, especially in the retail and e-commerce sectors. The huge increase in the number of confirmed cases and reported deaths in the country has affected these industries. The factory and business shutdowns across the US, Canada, and Mexico are impacting the adoption of the retail execution software market. The COVID-19 outbreak has had a severe impact on logistics operations, transportation, and trade activity. North America is a home to a large number of manufacturing and technology companies, and thus the impact of coronavirus outbreak is anticipated to be quite severe in the in 2021 as well. However, the sales of online grocery and food business have increased in the region. Consumers are spending on products that would help them get through the COVID-19 crisis, which includes online grocery pickup and retail execution. The impact of COVID-19 is short-term; it is likely to decrease in the coming years.

EdgeCG (StayinFront, Inc.); Intelligence Retail; POPProbe; Spring Mobile Solutions, Inc.; Trax Technology Solutions Pte Ltd.; Valomnia; WINIT; XTEL (Kantar Group) are among the leading companies in the North America retail execution software market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, Northrop Grumman Corporation, in partnership with the Chesapeake Bay Foundation (CBF) hosted the Oyster Monitoring Tech Showcase for highlighting the work done by the organizations for helping the CBF monitor oyster populations in the Chesapeake Bay.

The report segments the North America Retail Execution Software Market follows:

North America Retail Execution Software Market – By Enterprise Size

• SMEs
• Large Enterprises

North America Retail Execution Software Market – By Application

• Retail Operations
• Field Service Management
• Mobile Forms Automation
• Field Sales
• Trade Promotion Management
• Employee Engagement
• Others

North America Retail Execution Software Market – By Country

• US
• Canada
• Mexico