At 4.0% CAGR, the North America Resistance Band Market is projected to be worth US$ 269.85 million by 2028, says The Business Market Insights

According to the Business Market Insights’ research, the North America resistance band market was valued at US$ 213.34 million in 2022 and is expected to reach US$ 269.85 million by 2028, registering a CAGR of 4.0% from 2022 to 2028. Increasing consumer inclination toward home fitness and workout activities and rising popularity of strength training are the critical factors attributed to the North America resistance band market expansion.                     

The population across the region is increasingly engaged in rigorous exercises that aid in weight control and increase strength and stamina, consequently improving the body’s overall health. The adoption of physical activities and regular exercise has increased to improve flexibility, mobility, and agility of the body. The preventive healthcare sector, coupled with an increased preference for customized workout regimes with comfortable home environments, has surged the demand for home fitness activities. In addition, the rising number of fitness training applications and sites has further contributed to the growth of home fitness. Online fitness sites and mobile applications allow consumers to train at home with professionals guiding them using various app tools. Thus, with rising awareness about home fitness, companies are acquiring businesses to gain more profit. The above factors contribute to the demand for at-home fitness equipment, such as resistance bands. Resistance bands are gaining popularity as at-home fitness equipment due to their benefits in strength training and maintaining balance while exercising.

Further, the rise in initiatives by various organizations to increase physical activity is surging the demand for resistance bands. Additionally, the COVID-19 pandemic and the shutdown of gym and fitness clubs spurred a shift toward personalized at-home workouts. Moreover, consumers are shifting to cost-effective and sustainable workout products such as resistance bands, thereby surging the demand for resistance bands. Thus, the increasing consumer inclination toward home fitness and workout activities is driving the resistance bands market.

On the contrary, high popularity of substitute products hurdles the growth of North America resistance band market.

Based on type, the North America resistance band market is segmented into pull-up bands, tube bands, therapy bands, and others. The others segment held 39.3% share of North America resistance band market in 2022, amassing US$ 83.86 million. It is projected to garner US$ 103.58 million by 2028 to expand at 3.6% CAGR during 2022–2028.

Based on distribution channel, the North America resistance band market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 39.5% share of North America resistance band market in 2022, amassing US$ 84.21 million. It is projected to garner US$ 104.89 million by 2028 to expand at 3.7% CAGR during 2022–2028.  

Based on country, the North America resistance band market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 72.1% share of North America resistance band market in 2022. It was assessed at US$ 153.86 million in 2022 and is likely to hit US$ 194.02 million by 2028, exhibiting a CAGR of 3.9% during the forecast period.      

Key players dominating the North America resistance band market are Decathlon SA; Fitness Anywhere LLC; Perform Better; Performance Health Holding Inc; and Serious Steel, LLC among others.   

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