Report : North America Probiotic Supplements Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Product Type (Capsules and Tablets, Gummies, Powder, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
At 6.5% CAGR, the North America Probiotic Supplements Market is speculated to be worth US$ 3,791.38 Million by 2028, says Business Market Insights
According to Business Market Insights’ research, the North America probiotic supplements market was valued at US$ 2,598.29 million in 2022 and is expected to reach US$ 3,791.38 million by 2028, registering a CAGR of 6.5% from 2022 to 2028. Increasing consumer focus on preventive health and rising demand for probiotic supplements for women’s health are the critical factors attributed to the North America probiotic supplements market expansion.
Women have specific health and well-being issues, some of which are influenced by their genetics and hormonal changes throughout their lives. These issues negatively impact their immunity, mood, and digestive health. Probiotics are gaining immense recognition as a valuable source of health support for women, mainly because they restore digestive and vaginal microflora balance, which has positive effects on digestive and vaginal health, mental well-being, and natural defenses. In female vaginal microbiota, lactobacillus is a dominant microbial species. Therefore, probiotic supplements with lactobacillus strains, especially lactobacillus rhamnosus and lactobacillus fermentum, help prevent bacterial vaginosis, urinary tract infections, and yeast infections. For instance, in March 2022, Queen V, a feminine wellness brand, launched “DD Probiotic Daily Dose Supplement” to promote vaginal health by balancing yeast and bacteria while supporting digestive, immune, and antioxidant health. Probiotic supplements boost immunity, increase fertility, and improve the overall gut health of women. Moreover, probiotic supplements help relieve the menopause symptoms such as low mood, vaginal dryness, weight gain, and decline in bone health by balancing the vaginal microflora, boosting estrogen levels, supporting overall gut health, and increasing nutrient absorption. Further, probiotic supplementation during pregnancy has several benefits. Thoroughly researched probiotics strains help improve bowel movement and relieve constipation problems. Studies have proven that including probiotic supplements in the regular diet of a pregnant woman helps reduce inflammation, acidity, and bloating. Consumption of probiotic supplements during pregnancy also reduces the risk of vaginal infections, thereby reducing the chances of colic, eczema, and other allergies in newborn babies. Probiotic supplements also improve the immunity of expecting mothers, ensuring the good health of newborn babies. According to the National Centre of Biotechnology Information (NCBI), women are two to six times more likely to experience irritable bowel syndrome than men, with inflammatory bowel disease being diagnosed at a rate of 2:1 in women compared with men. Hence, women are increasingly focusing on their health to stay fit and avoid various infections and illnesses. This has led to high demand for probiotic supplements that support women’s health. Thus, this factor is expected to significantly drive the North America probiotic supplements market in the coming years.
On the contrary, complexities and variations in regulations hurdles the growth of North America probiotic supplements market.
Based on product type, the North America probiotic supplements market is sub segmented into capsules and tablets, gummies, powder, and others. The capsules and tablets segment held 41.6% North America probiotic supplements market share in 2022, amassing US$ 1081.14 million. It is projected to garner US$ 1524.13 million by 2028 to expand at 5.9% CAGR during 2022–2028.
Based on distribution channel, the North America probiotic supplements market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores held 50.5% market share in 2022, amassing US$ 1,312.15 million. It is projected to garner US$ 1,938.00 million by 2028 to expand at 6.7% CAGR during 2022–2028.
Based on country, the North America probiotic supplements market is segmented into the US, Canada, and Mexico. Our regional analysis states that the US captured 72.4% market share in 2022. It was assessed at US$ 1,881.41 million in 2022 and is likely to hit US$ 2,690.78 million by 2028, exhibiting a CAGR of 6.1% during the forecast period.
Key players dominating the North America probiotic supplements market are Bayer AG; BioGaia AB; Church & Dwight Co., Inc.; GNC Holdings, LLC; Nature's Bounty; Nature's Way Products, LLC; Nestlé S.A.; NOW Foods; Pharmavite LLC; and SFI Health, among others.
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