At 11.2% CAGR, the North America Printing Machinery and Equipment Market is projected to be worth US$ 64,582.83 million by 2030, says The Business Market Insights

According to the Business Market Insights’ research, the North America printing machinery and equipment market was valued at US$ 30,680.69 million in 2023 and is expected to reach US$ 64,582.83 million by 2030, registering a CAGR of 11.2% from 2023 to 2030. Growing packaging industry and rising mass media industry are the critical factors attributed to the North America printing machinery and equipment market expansion. 

Effective packaging plays a vital role in branding and marketing strategies. Companies increasingly invest in high-quality and visually appealing packaging designs to differentiate their products and attract consumers. Printing machinery and equipment enable manufacturers to print vibrant colors, intricate designs, and logos on packaging materials, meeting the branding needs of companies. In April 2023, SIG’s investment in the RotaJET 168 Digital Printing Machine by Koenig & Bauer demonstrated the growing significance of digital printing technology in the packaging industry, particularly for aseptic carton packs. This investment enables SIG to offer more personalized and visually appealing packaging solutions to its customers, catering to the increasing demand for customization.

The packaging industry experiences robust growth due to rising consumer demand for packaged goods across various sectors, such as food & beverages, pharmaceuticals, cosmetics, and consumer goods. As a result, there is a higher requirement for printing machinery and equipment to produce attractive and informative packaging materials. Thus, the expanding packaging industry is driving the growth of the printing machinery and equipment market.

On the contrary, transformation of marketing and advertising activities hurdles the growth of North America printing machinery and equipment market.

Based on operation type, the North America printing machinery and equipment market is segmented into manual and automatic. The automatic segment held 69.0% share of North America printing machinery and equipment market in 2023, amassing US$ 21,180.27 million. It is projected to garner US$ 45,642.50 million by 2030 to expand at 11.6% CAGR during 2023–2030.

Based on product type, the North America printing machinery and equipment market is segmented into offset lithography, flexography, screen, digital, and others. The digital segment held 32.6% share of North America printing machinery and equipment market in 2023, amassing US$ 9,992.83 million. It is projected to garner US$ 21,389.51 million by 2030 to expand at 11.5% CAGR during 2023–2030.

Based on substrate type, the North America printing machinery and equipment market is segmented into plastic, paper and paperboard, metal, and others. The paper and paperboard segment held 31.4% share of North America printing machinery and equipment market in 2023, amassing US$ 9,647.24 million. It is projected to garner US$ 20,572.47 million by 2030 to expand at 11.4% CAGR during 2023–2030.

Based on end use, the North America printing machinery and equipment market is segmented into commercial, publication and others. The publication segment held 42.2% share of North America printing machinery and equipment market in 2023, amassing US$ 12,933.77 million. It is projected to garner US$ 25,788.44 million by 2030 to expand at 10.4% CAGR during 2023–2030

Based on country, the North America printing machinery and equipment market has been categorized into the US, Canada, and Mexico.  Our regional analysis states that the US captured 69.6% share of North America printing machinery and equipment market in 2023. It was assessed at US$ 21,348.26 million in 2023 and is likely to hit US$ 45,982.98 million by 2030, exhibiting a CAGR of 11.6% during 2023–2030.      

Key players operating in the North America printing machinery and equipment market are 3D Systems Corp, Canon Inc, Honeywell International Inc, HP Inc, Komori Corp, Manroland Goss Web Systems GmbH, Presstek LLC, Toshiba Corp, Xerox Holdings Corp, and Zebra Technologies Corp., among others.   

• In Feb 2022, Xerox Elem Additive Solutions and Vertex Manufacturing - A PrinterPrezz Company had entered into an agreement to install the Xerox ElemX 3D Printer at Vertex's Cincinnati plant and begin offering contract manufacturing services using Xerox's liquid metal capabilities.

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