Report : North America Powdered Flavors Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Sweet, Savory, and Others), Category [Natural (Organic and Conventional) and Synthetic], and Application (Bakery and Confectionery; Dairy and Frozen Desserts; Soups, Sauces, and Dressings; Meat and Meat Substitute Products; Snacks and RTE Meals; Nutritional Supplements; and Others)

Advantages of Powdered Flavor Formats over Other Favor Forms to Drive North America Powdered Flavors Market

According to our latest study on "North America Powdered Flavors Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type, Category, and Application," the market is expected to grow from US$ 2,770.71 million in 2022 to US$ 3,437.93 million by 2028; it is estimated to register a CAGR of 3.7% from 2022 to 2028. The report highlights key factors driving the North America powdered flavors market growth and prominent players along with their developments in the market.

Powdered flavors have many advantages over other forms, such as liquid, granules, and paste. Powdered flavors are excellent flavor enhancers. They have a better shelf-life than flavors in liquid and paste forms. Powdered flavors are easily dissolvable and blend well in different formulations, whether dry or liquid. They are easy to transport and store, which reduces the overall warehousing and transportation costs. Unlike liquid or paste flavors, powdered flavors are less vulnerable to oxidation, microbial decay, and temperature fluctuations, which increases their appeal among food manufacturers.

Further, powdered flavors are highly concentrated and can be used in small quantities to achieve desired results. This allows food and beverage manufacturers to reduce their overall production costs. Also, powdered flavors result in consistent texture and mouthfeel, making them an attractive ingredient in products such as savory snacks, soups, sauces, dairy products, ice creams, and baked goods. Moreover, powdered flavors are usually free of preservatives and other synthetic components, which makes them suitable for clean-labeled food and beverages. Liquid and paste flavors have a shorter shelf life than powdered flavors. Therefore, preservatives are added to increase their shelf-life. Also, liquid and paste formats are not suitable for dry product formulations.

Bell Flavors & Fragrances, Gold Coast Ingredients Inc, Renaissance Flavors, Flavorcan International Inc, Blue Pacific Flavors, CUSTOM FLAVORS, Flavorchem & Orchidia Fragrances, Symrise, Synergy, FONA International Inc, and Robertet Group are among the major players operating in the North America powdered flavors market. North America powdered flavors market players are highly focused on developing innovative product offerings to fulfill the customers’ requirements.

Impact of COVID-19 Pandemic on North America Powdered Flavors Market Growth

Before the COVID-19 outbreak, the North America powdered flavors market was mainly driven by high demand for easy blending and chemical and preservative-free food flavors with a longer shelf-life. Moreover, changing health preferences of consumers created new opportunities for clean-label and 100% natural powdered flavors. However, owing to the COVID-19 outbreak in 2020, many industries faced unprecedented challenges. During the initial phase of the pandemic, the food & beverages industry in the region faced a decline due to the shutdown of manufacturing units and supply chain disruption. The pandemic disturbed manufacturing activities with restrictions imposed by government authorities in countries in North America. This created a shortage of raw materials, resulting in a demand and supply gap. The powdered flavors market also witnessed similar impacts of the pandemic. As the pandemic disrupted the global supply chains, raw material sourcing was difficult. Moreover, small and mid-scale companies with low inventory levels witnessed a decline in sales, which negatively impacted their profitability. However, the pandemic altered consumer preferences as health became the top priority. The preference for all-natural, organic, and GMO-free ingredients increased as consumers perceived these products to be healthier than conventional ones. Moreover, the focus on immune health increased dramatically, which is expected to provide lucrative opportunities for immune-boosting flavors such as turmeric powder, ginger powder, and cinnamon.

The "North America Powdered Flavors Market Forecast to 2028" is a specialized and in-depth study of the food & beverages industry, focusing on the North America powdered flavors market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The market is segmented based on type, category, and application. Based on type, the market is segmented into sweet, savory, and others. Based on category, the market is bifurcated into natural and synthetic. Based on application, the market is segmented into bakery and confectionery; dairy and frozen desserts; soups, sauces, and dressings; meat and meat substitute products; snacks and RTE meals; nutritional supplements; and others.

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