At 13.7% CAGR, the North America Playout Automation and Channel-In-a-Box Market is Projected to be Worth US$ 16,149.46 Million by 2031, Says Business Market Insights

According to Business Market Insights' research, the North America playout automation and channel-in-a-box market was valued at US$ 5,794.81 in 2023 and is expected to reach US$ 16,149.46 million by 2031, registering a CAGR of 13.7% from 2023 to 2031. Flourishing broadcasting industry and surging online education and E-learning practice are among the critical factors attributed to the North America playout automation and channel-in-a-box market expansion.

The demand for high-definition (HD) and ultrahigh-definition (UHD) content is growing continuously across the world as viewers seek high-quality visual experiences. In addition to this, a rise in the popularity of over-the-top (OTT) services, delivering video content over the internet, has fueled the demand for effective and reliable playout solutions. Industries other than entertainment, such as news, sports, and lifestyle, are utilizing video content to engage their audiences. The burgeoning viewership of live broadcasting and technological advancements such as the incorporation of IP-based technologies also contribute to the expansion of the playout and channel-in-a-box market. Broadcasters increasingly focus on customized content distribution, hybrid broadcast delivery models, improving analytics and monitoring processes, and adherence to next-generation standards, thereby catering to the evolving preferences and expectations of viewers.

In April 2023, Google announced to bring together over 800 live-streaming channels, including news channels from NBC, CBS ABC, and Fox, into a novel guide in the Google TV interface. Thus, growth in demand for live streaming channels and constant developments in cloud-based OTT services play an instrumental role in the playout automation and channel-in-a-box market growth. The upgraded solution was delivered in collaboration with PT Interindo Multimedia by replacing legacy infrastructure and introducing advanced features to ensure seamless broadcasting for Trans TV and Trans 7 channels. Thus, the flourishing broadcasting industry propels the demand for playout and channel-in-a-box solutions, thereby contributing to the market.

On the contrary, network limitations hamper the growth of North America playout automation and channel-in-a-box market.

Based on offering, the North America playout automation and channel-in-a-box market is bifurcated into solution and services. The solution segment held 70.2% share of the North America playout automation and channel-in-a-box market in 2023, amassing US$ 4,066.46 million. It is projected to garner US$ 11,822.49 million by 2031 to expand at 14.3% CAGR during 2023–2031.

By coverage, the North America playout automation and channel-in-a-box market is bifurcated into national broadcasters and international broadcasters. The national broadcasters segment held 66.7% share of the North America playout automation and channel-in-a-box market in 2023, amassing US$ 3,864.63 million. It is projected to garner US$ 10,336.75 million by 2031 to expand at 13.1% CAGR during 2023–2031.

By vertical, the North America playout automation and channel-in-a-box market is segmented into media and entertainment, telecommunications, education and corporate sector, and others. The media and entertainment segment held 45.6% share of the North America playout automation and channel-in-a-box market in 2023, amassing US$ 2,640.14 million. It is projected to garner US$ 8,145.84 million by 2031 to expand at 15.1% CAGR during 2023–2031.

By application, the North America playout automation and channel-in-a-box market is segmented into broadcast, cable, streaming, and others. The streaming segment held 38.6% share of the North America playout automation and channel-in-a-box market in 2023, amassing US$ 2,235.60 million. It is projected to garner US$ 7,016.19 million by 2031 to expand at 15.4% CAGR during 2023–2031.

Based on country, the North America playout automation and channel-in-a-box market is segmented into the US, Canada, and Mexico. The US held 84.6% share of North America playout automation and channel-in-a-box market in 2023, amassing US$ 4,901.72 million. It is projected to garner US$ 13,135.97 million by 2031 to expand at 13.1% CAGR during 2023–2031.

Key players operating in the North America playout automation and channel-in-a-box market are Evertz Technologies Ltd; Harmonic Inc; Pebble Beach Systems; Grass Valley Canada; Avid Technology, Inc.; Imagine Communications; Amagi; Playbox Technology; Aveco s.r.o.; and ENCO Systems, Inc., among others.

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