Professional Level Segment to Dominate North America Photo editing software Market during 2020–2027

According to a new market research study on “North America Photo Editing Software Market Forecast to 2027 – COVID-19 Impact and Analysis by Type, Platform, End User, and Country,” is expected to reach US$ 430.8 million by 2027 from US$ 263.6 million in 2019. The market is estimated to grow at a CAGR of 6.4% from 2020 to 2027. The report provides trends prevailing in the North America photo editing software market along with the drivers and restraints pertaining to the market growth. The North America region consists of the US, Canada, and Mexico. The increasing use of consumer electronic devices such as smartphones and cameras are leading to high demand for photo editing software in the region. Youth with higher income in this region are contributing to the smartphone market growth; the US is the largest market for smartphones, with more than 75% smartphone penetration. In 2017, Instagram, an American photo and video-sharing social networking service owned by Facebook, Inc., doubled its monthly active user base. Therefore, marketers are highly focused on posting fascinating photos for their business' social networks to attract Instagram users. Also, various businesses are investing time and money into photo editing software. This software is popular among the youth in the region owing to growing influence of social media platforms.

There has been exponential rise in the number of amateur photographers in North America. The photo editing software has made photography more popular and accessible among amateurs. Smartphone-based photo editors are faster and easier to function, with features such as one-touch editing and style effects. These factors are propelling the demand for photo editing software in North America. The advent of facial/object recognition technology has also fueled the demand for photo editing software. Owing to the growing trend of clicking selfies, photo editing software are being hugely targeted toward the face beauty enhancement. Several professional photo editing software rely on the facial recognition technology to generate more realistic effects. Some of the players offering photo editing software with facial recognition technology are listed below:

• Skylum, a US-based software developing company, has announced an update to the Luminar photo editing software that features the “human-aware' Accent AI 2.0 technology.” With the help of facial recognition technology, it can create the finest photo effects.
• Prisma, known as popular photo editing software, has designed Lensa as an app to retouch selfies. The app has a multiple face beauty correction options, which include eye/eyebrow effects and skin tone smoothing. It also features advanced features, such as Bokeh, which provides similar effects to pictures as given by the iPhone’s portrait mode.

The photo editing software market in North America is likely to register substantial growth during the forecast period; this projected growth is mainly attributed to increased advancements in smartphone technologies and need of special effects. In addition, advancements in cameras and increased availability of high-definition displays is also driving the photo editing software market in the region.

In terms of COVID-19 outbreak, the US is the world’s worst affected country presently with more than 7.81 million confirmed cases and more than 3,13,000 deaths, as per the recent WHO Situation Report- 184 (22nd July 2020). However, with more and more companies continuing to adopt remote working and increasing consumption/demand for online content/social media, the demand for advanced photo editing tools among end-users has seen an increase in the past few months. The COVID 19 outbreak has a huge positive impact on the growth of some industries such as video conferencing, desktop virtualization, and online media & entertainment streaming.

North America Photo Editing Software Market, By Country, 2019 and 2027 (%)

The Report Segments the North America Photo Editing Software Market as Follows:

Photo Editing Software Market– By Type

• Entry Level
• Prosumer Level
• Professional Level

Photo Editing Software Market– By Platform

• macOS
• Windows
• Android
• iOS

Photo Editing Software Market– By End User 

• Individual
• Commercial

Photo editing software Market – By Country

• US
• Canada
• Mexico