Report : North America Pet Supplements Market Forecast to 2028 - COVID-19 Impact and Regional Analysis by Form (Chewable, Powder, and Others), Pet Type (Dogs, Cats, and Others), and Distribution Channel (Online and Offline)

At 5.3% CAGR, the North America Pet Supplements Market is speculated to be worth US$ 1,217.25 million by 2028, says Business Market Insights

According to Business Market Insights’ research, the North America pet supplements market was valued at US$ 893.06 million in 2022 and is expected to reach US$ 1,217.25 million by 2028, registering a CAGR of 5.3% from 2022 to 2028. Rising number of pet owners and strategic developments by key market players are the critical factors attributed to the North America pet supplements market expansion.

The rising consumer preference and demand for nutrient-rich, premium, and personalized pet products has increased product innovations. This includes the development of innovative, safe, and premium quality pet supplements. Major market players are diversifying product portfolios by introducing a variety of pet supplements with different forms and health benefits. According to Innova, pet supplements showed a staggering 116% growth from 2019 to 2020, with more than 150 new product development activities in North America. For instance, in September 2019, Vetericyn launched the ALL-IN, a dog supplement in the market with an innovative formula that provides optimal nutrient absorption. In addition, in August 2020, Zesty Paw LLC launched its first range of products for puppies. The puppy line includes five new products—Puppy Aller-Immune Bites; Puppy Calming Bites, Composure & Relaxation; Puppy 8-in-1 Multivitamin Bites; Training Bites; and Puppy Milk Replacer.

Moreover, several players operating in the North America Pet Supplements Market are engaged in the production of customized pet supplements. Various companies manufacturing human supplements are introducing new product portfolios for pet supplements to cater to the growing demand for pet supplements. For instance, in December 2022, MankindPharma announced the diversification of its product portfolio into the pet care segment with the launch of the PetStar brand. This brand will offer pet care products, including pet food, medicine, pet supplements, and grooming products. Additionally, in March 2021, FoodScience Corp., a Williston, Vt.-based formulator, manufacturer and marketer of high-quality nutritional supplements for humans and pets, was acquired by Wind Point Partners, a Chicago-based private equity firm. Thus, increasing strategic developments such as product innovations and introduction of new product portfolios are driving the North America Pet Supplements Market growth.

On the contrary, Stringent regulatory framework hampers the North America Pet Supplements Market.  

Based on form, the North America pet supplements market is segmented into chewable, powder and others. The chewable segment held 61.84% share of North America Pet Supplements Market in 2022, amassing US$ 552.31 million. It is projected to garner US$ 745.37 million by 2028 to expand at 5.1% CAGR during 2022–2028. 

Based on pet type, the North America pet supplements market is segmented into dogs, cats, and others. The dogs segment held 65.2% share of North America Pet Supplements Market in 2022, amassing US$ 582.67 million. It is projected to garner US$ 800.71 million by 2028 to expand at 5.4% CAGR during 2022–2028.

Based on distribution channel, the North America pet supplements market is segmented into online and offline. The offline segment held 73.6% share of North America Pet Supplements Market in 2022, amassing US$ 657.57 million. It is projected to garner US$ 881.22 million by 2028 to expand at 4.0% CAGR during 2022–2028.

Based on country, the North America pet supplements market has been categorized into US, Canada, and Mexico. Our regional analysis states that the US captured 79.7% share of North America Pet Supplements Market in 2022. It was assessed at US$ 711.95 million in 2022 and is likely to hit US$ 963.82 million by 2028, exhibiting a CAGR of 5.2% during the forecast period.

Key players dominating the North America pet supplements market are Arrowleaf Naturals Ltd.; FoodScience LLC; Four Paws Inc; Nordic Naturals Inc; Nutramax Laboratories Consumer Care Inc; PetHonesty LLC; Thorne Vet Inc; Zesty Paw LLC, among others.

  • In August 2020, Zesty Paw LLC launched its first range of products for puppies. The puppy line includes five new products—Puppy Aller-Immune Bites; Puppy Calming Bites, Composure & Relaxation; Puppy 8-in-1 Multivitamin Bites; Training Bites; and Puppy Milk Replacer.

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