The water-based segment by lubricant type is estimated to lead the market growth during the forecast period.

According to a new market research study of “North America Personal Lubricants Market Forecast to 2028 - COVID-19 Impact and Regional Analysis by Product, Application, End User and Country.” The North America personal lubricants market is expected to reach US$ 1,079.28 million by 2028 from US$ 506.76 million in 2021; it is estimated to grow at a CAGR of 11.4% during 2021–2028. The report highlights trends prevailing in the North America personal lubricants market and the factors driving market along with those that act as hindrances.

A surge in the number of adult shops, and the availability of personal lubricant products in pharmacies and online retail stores indicate a shift in attitude toward such products. In North America, regional and international manufacturers are offering different products under various brands. The rising adoption of online shopping is making these products easily accessible for customers. Various online retail platforms, such as Amazon.com, offer separate and dedicated segments for related products. Thus, the easy availability of personal lubricants and the increasing number of e-commerce platforms boost the adoption of personal lubricants. Online or e-commerce platforms allow customers to hide their identities while purchasing such products. They are also readily available in local stores and online retail stores. Personal lubricants have significant applications in sex toy usage. The manufacturers are focusing on the use of technology to enhance the capabilities of the personal lubricant products and associated markets. The growing number of product launches contributes to the spread of awareness about them among the population. In January 2020, OhMiBod launched BlueMotion NEX|3, a Bluetooth-enabled and application-controlled vibrating ring for couples. This new functionality enables users to listen to music on their mobile phones while enjoying the rhythm and beat of songs through their vibrator.

In 2020, North America experienced an exponential rise in the number of COVID-19 cases. Governments in this region implemented quarantine and travel restrictions to curb the spread of COVID-19; however, such measures jeopardized industrial operations, including those of pharmaceuticals. In addition to the temporary shuttering of manufacturing units in some countries, the pharmaceuticals industry faced severe consequences of supply chain disruptions. The effects of COVID-19 on human sexualities have been intensively discussed on both mass media (press, radio, and television) and social media (Facebook, YouTube, Instagram, and Twitter; Döring & Walter, 2020). For example, the New York Times ran “Coronavirus and Sex: Questions and Answers” (Gunter, 2020) and VICE Magazine reported “How Sex Workers are Dealing with Coronavirus” (Pringels, 2020); moreover, a new group “LGBTI COVID-19 Response” was founded on Facebook. This is gratifying because issues of sexual and reproductive health and rights, and sexual well-being should be taken seriously in times of crisis, as they are closely related to overall health and quality of life. Adam and Eve, a company with franchised locations across North America and an online store, reported a 30% increase in online sales in March and April 2020, over the sales reported in the same months in 2019. Other big companies that conduct most of their sales activities online also saw an uptick. Ella Paradis, an online boutique that offers products necessary to improve intimate relationships, including over 2,000 quality brands and adult personal lubricants, released their end-of-year report focused on consumer behavior and sex life changes amid the COVID-19 pandemic. The survey mainly included the US-based consumers with age ranging from 20 to 60; it reported a 10% increase in the use of personal lubricants during COVID-19. Thus, the COVID-19 pandemic is estimated to have a positive impact on the performance of the personal lubricant industry.

The North America personal lubricants market, based on product, has been segmented into water-based, silicone-based, and oil-based. The North America personal lubricants market, by application, is segmented into e-commerce, drug stores, and others. Geographically, the North America personal lubricants market can be sub-segmented into U.S. Mexico and Canada.

Lovehoney Group Ltd., LIFESTYLES HEALTHCARE PTE LTD, Mayer Laboratories, Inc., Church & Dwight, Inc., Reckitt Benckiser Group Plc, Sliquid, LLC, BioFilm, Inc., Uberlube Inc, The Yes Yes Company Ltd. and Trigg Laboratories are among the leading companies operating in the North America personal lubricants market.

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