Report : North America Parenting Apps Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Operating System (iOS, Android, and Others), End User (Parents and Childcare/Daycare), Pricing (Monthly Subscription and Annual Subscription), and Application (Education, Sleep and Movement Tracking, Feeding, Medicine, and Others)
At 7.8% CAGR, the North America Parenting Apps Market is speculated to be worth US$ 355,742.14 thousand by 2028, says Business Market Insights
According to Business Market Insights’ research, the North America parenting apps market was valued at US$ 210,846.68 thousand in 2021 and is expected to reach US$ 355,742.14 thousand by 2028, registering an annual growth rate of 7.8% from 2021 to 2028. Growing dependency on parenting apps for parenting and child related information and increase in internet penetration and adoption of variable devices are the critical factors attributed to the market expansion.
During the pandemic, the digital behavior among kids has impacted the stress levels due to prolonged internet usage, prolonged screen time, and access to the internet, which has exacerbated mental stress, anxiety, and compromised online safety. The internet provides exposure to kids to lots of inappropriate content, violent and sexual content in the media. Thus, it becomes essential to monitor and control their online activities to maintain the healthy mental stability of kids. Hence, parenting apps play a crucial role in looking after the kids' activities and monitoring, restricting, and managing what kids are doing with their digital devices. There are a wide variety of programs such as blocking and filtering websites and content, limiting their time online, recording their activities and viewing their browsing history and communications. Hence, the increase in internet penetration for businesses and education purposes has augmented the need for parenting apps, further driving the market. Increased internet penetration has increased the adoption of variable devices, such as iOS, Android, Tablet, and PCs. Prolonged usage of variable devices among kids could lead to health risks to mental and physical well-being, leading to sleep deprivation, low IQ & improper mental growth in children, brain tumors, and psychiatric diseases. Thus, monitoring the kids' exposure to digital technologies with featured apps escalate the need for parenting apps, fueling the market.
On the contrary, lack of awareness among parents hurdles the growth of North America parenting apps market .
Based on operating system , the North America parenting apps market is segmented into ios, android, and others .The IOS segment held 57.0% market share in 2021, amassing US$ 120,232.70 thousand. It is projected to garner US$ 209,621.27 thousand by 2028 to expand at 8.3% CAGR during 2021–2028.
Based on end user, the North America parenting apps market is bifructed into parents and childcare/daycare. The parents segment held 71.5% market share in 2021, amassing US$ 150,788.71 thousand. It is projected to garner US$ 260,538.43 thousand by 2028 to expand at 8.1% CAGR during 2021–2028.
Based on pricing ,the North America parenting apps market is bifructed into monthly subscription and annual subscription. The annual subscription segment held 61.7% market share in 2021, amassing US$ 130,096.21 thousand. It is projected to garner US$ 225,789.05 thousand by 2028 to expand at 8.2% CAGR during 2021–2028.
Based on application, the North America parenting apps market is divided into education, sleep and movement tracking, feeding, medicine, and others. The medicine segment held 31.2% market share in 2021, amassing US$ 65,687.04 thousand. It is projected to garner US$ 118,561.03 thousand by 2028 to expand at 8.8% CAGR during 2021–2028.
Based on country, the North America parenting apps market has been categorised into the US, Canada, and Mexico. Our regional analysis states that US captured 78.1% market share in 2021. It was assessed at US$ 164,657.20 thousand in 2021 and is likely to hit US$ 282,459.26 thousand by 2028, exhibiting a CAGR of 8.0% during the forecast period.
Key players dominating the North America parenting apps market are AppClose, Inc. ; HUMAN IMPROVEMENT PROJECT LLC ; Kinedu ; Med ART Studios ; Parent Cue ; Winnie, Inc. ; Playfully LLC ;and Blub Blub Inc. among others.
- In 2022, Winnie managed to raise $ 9M in a series of funding. The round was led by Rethink Impact, with participation from Reach Capital, Impact America Fund, Unusual Ventures, Ludlow Ventures, Afore Capital, Day One Ventures, Kairos, and April Underwood, the former. These funds will be used by the company for its further business expansion.
- In 2021, AppClose, Inc. announced new features in the application such as in-App audio and video calling features, along with desktop version of the application.
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