At 9.1% CAGR, North America Packaged Salad Market is Projected to be Worth US$ 8,851.71 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the North America packaged salad market was valued at US$ 4,410.81 million in 2023 and is projected to reach US$ 8,851.71 million by 2031, recording a CAGR of 9.1% from 2023 to 2031. Surging popularity of organic products and innovative combinations in pre-packed salads are among the critical factors attributed to drive the North America packaged salad market growth.

There is a steady increase in demand for organic packaged salads as consumers seek healthier and more environmentally friendly food options. Organic farming practices prioritize using natural fertilizers and sustainable farming methods and avoiding synthetic pesticides and genetically modified organisms (GMOs). This resonates with consumers being increasingly concerned about the potential health risks of chemical residues in conventionally grown produce. Furthermore, the preference for organic packaged salads is fueled by the perception of superior taste and nutritional value. Many consumers believe organic fruits and vegetables offer better flavor and higher nutrient content than their conventionally grown counterparts. This perception is supported by studies showing that organic produce may contain higher levels of antioxidants and beneficial nutrients due to the absence of chemical inputs. As a result, consumers are willing to pay a premium for organic packaged salads, viewing them as a worthwhile investment in their health and well-being.

Several examples of organic packaged salad products have gained popularity in the market. Brands such as Earthbound Farm, Organic Girl, and Taylor Farms Organic offer various organic salad blends featuring mixed greens, baby spinach, arugula, and kale. These products are often certified organic by reputable organizations such as the United States Department of Agriculture - USDA Organic or the Non-GMO Project, assuring consumers regarding their organic authenticity. Additionally, many retailers and grocery chains have introduced their private-label organic salad lines to cater to the growing demand for organic options. The trend toward organic packaged salads is also driven by ethical and environmental considerations. Organic farming practices prioritize soil health, biodiversity, and conservation of natural resources, aligning with consumers' values who prioritize sustainability. By choosing organic products, consumers contribute to reducing their environmental footprint and supporting agricultural practices that promote long-term ecological balance. As concerns about climate change and environmental degradation continue to rise, the demand for organic packaged salads is expected to remain a prominent trend in the market, driving innovation and expansion in the organic food sector.

On the contrary, supply chain challenges hamper the growth of North America packaged salad market.

Based on product, the North America packaged salad market is bifurcated into vegetarian & vegan and meat-based. The vegetarian & vegan segment held 73.2% market share in 2023, amassing US$ 3,228.20 million. It is projected to garner US$ 6,536.27 million by 2031 to register 9.2% CAGR during 2023–2031.

By category, the North America packaged salad market is divided into conventional and organic. The conventional segment held 50.3% share of North America packaged salad market in 2023, amassing US$ 2,219.92 million. It is projected to garner US$ 4,290.01 million by 2031 to expand at 8.6% CAGR from 2023 to 2031.

Based on distribution channel, the North America packaged salad market is categorized into supermarkets and hypermarkets, convenience store, online retail, and others. The supermarkets and hypermarkets segment held 50.1% share of North America packaged salad market in 2023, amassing US$ 2,210.82 million. It is predicted to garner US$ 4,438.33 million by 2031 to expand at 9.1% CAGR between 2023 and 2031.

Based on country, the North America packaged salad market is categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 71.9% share of North America packaged salad market in 2023. It was assessed at US$ 3,172.26 million in 2023 and is likely to hit US$ 6,303.12 million by 2031, registering a CAGR of 9.0% during 2023–2031.

Key players operating in the North America packaged salad market are Dole Plc, BrightFarms Inc, Fresh Express Inc, Taylor Fresh Foods Inc, Eat Smart Inc, Bonduelle SA, ORGANICGIRL LLC, and Misionero Inc, among others.

• In July 2021, Dole Food Company introduced two new salad kits, the DOLE Chopped! Buffalo Ranch Salad Kit and the DOLE Chopped! Peppercorn Ranch Salad Kit will be available in supermarkets by the end of July. These kits will feature fresh DOLE lettuces and vegetables with unique Dole's Ranch Dressing variations, serving 2.5 to 3.5 people for a suggested retail price of UD$ 3.99.
• In February 2022, BrightFarms introduced Chickpea Caesar and Sunny Bacon salad kits, a unique opportunity for category innovation and growth in the fastest-growing packaged salads and indoor farming segments.

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