At 5.0% CAGR, the North America Natural Surfactants Market is projected to be worth US$ 3,836.30 million by 2028, says Business Market Insights   

According to Business Market Insights’ research, the North America natural surfactants market was valued at US$ 2,870.77 million in 2022 and is expected to reach US$ 3,836.30 million by 2028, registering an annual growth rate of 5.0% from 2022 to 2028. Increasing requirement for nontoxic and highly biodegradable products and boosting demand for detergents in household application.                

Due to the rise in the prevalence of infectious diseases, especially COVID-19, people are becoming more aware of cleanliness and hygiene. The significance of hand sanitization, hygiene, and cleanliness has grown because of the rapidly emerging infectious diseases such as norovirus and influenza. Due to the increased usage of laundry detergents and household cleaning goods, the need for detergents in household applications is growing. Detergents are frequently used for cleaning because they connect water and oil, making them effective against oily stains and grease. Companies are expanding their product lines and focusing on creating eco-friendly surfactants for use in detergents for household cleaning solutions. For instance, BASF SE launched a new product, "Lamesoft Balance," for cleaning purposes. Healthcare professionals are running hygiene awareness campaigns in several developing nations to draw customers' attention and raise awareness. As a result, there is an increasing demand for personal care and household cleaning goods from customers across the region. Additionally, market participants are developing eco-friendly household cleaning solutions and personal care items to ensure that the products are effective in cleaning and are eco-friendly.  

On the contrary, higher cost of production of natural surfactants. 

• Based on type, the North America natural surfactants market is segmented into anionic, cationic, non-ionic, and amphoteric. The non-ionic segment held 37.1% market share in 2022, amassing US$ 1,064.82 million. It is projected to garner US$ 1,427.15 million by 2028 to expand at 5.0% CAGR during 2022–2028.
• Based on application, the North America natural surfactants market is categorized into detergents, personal care, industrial and institutional cleaning, oilfield chemicals agriculture chemicals, and others. The detergents segment held 53.7% market share in 2022, amassing US$ 1,542.83 million. It is projected to garner US$ 2,148.33 million by 2028 to expand at 5.7% CAGR during 2022–2028.
• Based on country, the North America natural surfactants market has been segmented into the US, Canada, and Mexico.  Our regional analysis states that the US captured 83.0% market share in 2022. It was assessed at US$ 2,382.34 million in 2022 and is likely to hit US$ 3,209.44 million by 2028, exhibiting a CAGR of 5.1% during the forecast period.  

Key players dominating the North America natural surfactants market are BASF SE; Clariant AG; Croda International plc; Dow Inc.; KAO Corporation; Solvay S.A.; Arkema; Stepan Company; and Evonik Industries AG among others.

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