North America Healthcare CRM Market
North America Healthcare CRM Market is growing at a CAGR of 10.9% to reach US$ 5,651.99 million by 2030 from US$ 2,469.03 million in 2022 by Deployment Mode, Product Type, Application, and End User.

Published On: May 2024

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North America Healthcare CRM Market

At 10.9% CAGR, North America Healthcare CRM Market is Projected to be Worth US$ 5,651.99 Million by 2030, says Business Market Insights

According to Business Market Insights' research, the North America healthcare CRM market was valued at US$ 2,469.03 million in 2022 and is expected to reach US$ 5,651.99 million by 2030, registering a CAGR of 10.9% from 2022 to 2030. Growing emphasis on patient-centered healthcare delivery and increasing demand for data-driven insights, analytics, and population health management are among the critical factors attributed to drive the North America hearing market growth.

A patient-centric approach in healthcare systems can establish a partnership among patients, their families, and healthcare practitioners to align decisions in accordance with patients' needs, preferences, and demands. It also includes the delivery of specific education and support to patients to make certain decisions and participate in their care.

Increased engagement with all stakeholders (providers, patients, and others) reduces overall expenses. Additionally, improved knowledge and understanding of health, well-being, and healthcare choices among patients lead to enhanced care and reduced levels of illness. This improved knowledge can facilitate care after discharge, hospital visits, reduced readmissions, and secondary consults. By engaging and collaborating with patients in decision-making, health providers can make more suitable decisions regarding a patient's health. There is also an increased competitive advantage as more hospitals compete for patients based on both qualities of care and cost. Better quality of life for patients leads to an increase in the satisfaction of both doctor and patient. Technological innovations and software development are crucial to the healthcare industry revolution. These technological developments support medical and administrative services that dramatically enhance and ease healthcare processes, communications, and workflow. Patient-centric healthcare boosts patient satisfaction levels, which benefits healthcare providers and practices. Thus, the rising adoption of a patient-centric approach by healthcare providers is driving the growth of the North America healthcare CRM market.

On the contrary, the lack of data security and concerns related to patient information privacy hampers the growth of North America healthcare CRM market.

Based on deployment mode, the North America healthcare CRM market is bifurcated cloud based and on-premise. The cloud based segment held 60.0% market share in 2022, amassing US$ 1,482.55 million. It is projected to garner US$ 3,496.96 million by 2030 to register 11.3% CAGR during 2022-2030.

In terms of product type, the North America healthcare CRM market is categorized into operational CRM, analytical CRM, and collaborative CRM. The operational CRM segment held 54.9% share of North America healthcare CRM market in 2022, amassing US$ 1,355.86 million. It is anticipated to garner US$ 3,213.07 million by 2030 to expand at 11.4% CAGR during 2022-2030.

By application, the North America healthcare CRM market is segmented into relationship management, case management, case coordination, community outreach, and others. The relationship management segment held 37.7% share of North America healthcare CRM market in 2022, amassing US$ 931.99 million. It is projected to garner US$ 2,208.63 million by 2030 to expand at 11.4% CAGR from 2022 to 2030. The case management segment is further sub segmented into disease management and clinical trials relationship management. The case coordination segment is further sub segmented into patient information management and pre-authorizations / eligibility. The community outreach segment is further services outreach/promotion and community health education.

By end user, the North America healthcare CRM market is segmented into providers, payers, and others. The providers segment held 45.7% share of North America healthcare CRM market in 2022, amassing US$ 1,129.05 million. It is anticipated to garner US$ 2,674.61 million by 2030 to expand at 11.4% CAGR during 2022-2030.

Based on country, the North America healthcare CRM market is categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 83.4% share of North America healthcare CRM market in 2022. It was assessed at US$ 2,059.80 million in 2022 and is likely to hit US$ 4,763.96 million by 2030, registering a CAGR of 11.0% during 2022-2030.

Key players operating in the North America healthcare CRM market are International Business Machines Corp, IQVIA Holdings Inc, Microsoft Corp, Oracle Corp, Pegasystems Inc, Pipedrive Inc, Sage Group Plc, Salesforce Inc, SAP SE, ScienceSoft USA Corp, SugarCRM Inc, Veeva Systems Inc, VerioMed Corp, WebMD Ignite Inc, and Zendesk Inc, among others.



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