At 3.5% CAGR, the North America Hair Wig Market is Projected to be Worth US$ 1,642.87 million by 2030, says Business Market Insights

According to Business Market Insights research, the North America hair wig market was valued at US$ 1,251.55 million in 2022 and is expected to reach US$ 1,642.87 million by 2030, registering a CAGR of 3.5% from 2022 to 2030. Rising incidence of hair loss among patients undergoing cancer treatment, and rising prevalence of alopecia and hair damage attributed to the North America hair wig market expansion.        

Chemotherapy, radiation therapy, and some other medical treatments for cancer are designed to target rapidly dividing cells, which unfortunately include hair follicles. As a result, patients undergoing cancer treatment often experience significant hair loss, which can be emotionally distressing and affect their self-esteem. According to estimates from the International Agency for Research on Cancer (IARC), in 2018, 17.0 million new cancer cases and 9.5 million cancer deaths were reported across the world. By 2040, the new cancer cases and deaths are expected to grow to 27.5 million and 16.3 million, respectively, due to the changing lifestyles, dietary habits, alcohol, smoking, etc. The burden will probably be even more significant in economically transitioning countries in the future due to the increasing consumption of unhealthy diets, rising addiction to smoking, and physical inactivity. The demand for hair wigs has significantly increased due to the prevalent hair loss caused by cancer treatments. Wigs provide an effective solution for patients looking to maintain their appearance and regain some sense of normalcy amidst their battle with cancer. To meet the needs of cancer patients, North America Hair Wig Market players are offering a wide range of products, including natural hair wigs, synthetic wigs, and personalized designs. Wig manufacturers have improved the quality and comfort of their products, ensuring that cancer patients have access to comfortable and realistic-looking wigs that help boost their confidence during a challenging period. The wig market growth is also driven by increasing awareness and understanding of cancer and its effects on patients. Support organizations, medical centers, and community initiatives have actively promoted the availability and benefits of wigs for cancer patients, encouraging them to embrace wigs as an empowering option. Therefore, the increasing hair loss cases due to cancer treatments drive the North America Hair Wig Market growth.

On the contrary, rising competition from hair extensions and hair transplant procedures hampers the growth of North America hair wig market.  

Based on type, the North America hair wig market is segmented into human hair and synthetic hair. The synthetic hair segment held 57.6% share of North America hair wig market in 2022, amassing US$ 720.34 million. It is projected to garner US$ 920.70 million by 2030 to expand at 3.1% CAGR during 2022–2030. 

Based on end user, the North America hair wig market is segmented into men and women. The women segment held 64.1% share of North America hair wig market in 2022, amassing US$ 802.77 million. It is projected to garner US$ 1,076.43 million by 2030 to expand at 3.7% CAGR during 2022–2030.

Based on distribution channel, the North America hair wig market is segmented into specialty stores, online retail, and others. The specialty stores segment held 70.2% share of North America hair wig market in 2022, amassing US$ 879.17 million. It is projected to garner US$ 1,148.09 million by 2030 to expand at 3.4% CAGR during 2022–2030.

Based on country, the North America hair wig market has been categorized into US, Canada, and Mexico. Our regional analysis states that US captured 78.2% share of North america hair wig market in 2022. It was assessed at US$ 979.10 million in 2022 and is likely to hit US$ 1,281.96 million by 2030, exhibiting a CAGR of 3.4% during the 2022-2030.

Key players operating in the North America hair wig market are Evergreen Products Group Ltd, HairUWear Inc, Aleriana SRL, Indique Hair LLC, Lordhair Co Ltd, UniWigs Inc and Shake-N-Go Inc, among others.  

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