At 5.1% CAGR, the North America Hair Removal Products Market is projected to be worth US$ 2,497.27 million by 2028, says Business Market Insights

According to Business Market Insights research, the North America hair removal products market was valued at US$ 1,855.60 million in 2022 and is expected to reach US$ 2,497.27 million by 2028, registering a CAGR of 5.1% from 2022 to 2028. rise in demand for men's hair removal products and increased spending on personal grooming products are the critical factors attributed to the North America hair removal products market. 

The rise in promotional campaigns regarding personal hair removal products has shifted the customer perspective from salon styling to at-home personal care. Moreover, the frequency of facial shaving and undesired body hair removal among men is higher than among women. Men generally use razors and blades for facial hair removal or trimming and prefer hair removal creams or sprays for removing undesired body hair. The shift in men's attitude toward personal or self-care regimes has encouraged manufacturers to develop products specific to men's skin types and requirements.

The North America beauty & personal grooming industry is growing with a rising emphasis on personal hygiene and appearance. Over the past few decades, rise in disposable income and increasing working population have encouraged buyers and customers to spend more on personal grooming products. According to a survey conducted by Harris Williams in 2022, consumers emphasized majorly on skincare, wellness, and hair health. It also confirmed that the majority of consumers would not reduce spending on health and beauty products if economic conditions declined. The rising emphasis on personal and self-care regimes has further created opportunities for manufacturers to innovate and create product differentiation to meet evolving customer needs. Hair removal product manufacturers have further invested heftily in marketing and advertisement of products to create awareness and increase the demand for hair removal products. Customers prefer convenient, hassle-free, and time-saving hair removal products, owing to busy lifestyles and shift in consumer behavior. The hair removal products manufacturers also provide offers, free gifts, launch trials, and other discounts on products to widen their customer base, which, in turn, encourages customers to spend more on hair removal products. Thus, these key factors are responsible for driving the hair removal products market.

On the contrary, adoption of permanent hair removal method hampers the North America hair removal products market. 

Based on product type, the North America hair removal products market is segmented into creams, wax strips, razor and blades, epilators, and others. The razor and blades segment held 47.6% share of North America hair removal products market in 2022, amassing US$ 882.44 million. It is projected to garner US$ 1,181.75 million by 2028 to expand at 5.0% CAGR during 2022–2028.

Based on end user, the North America hair removal products market is segmented into men and women. The women segment held 65.4% share of North America hair removal products market in 2022, amassing US$ 1,213.50 million. It is projected to garner US$ 1,596.66 million by 2028 to expand at 4.7% CAGR during 2022–2028.

Based on distribution channel, the North America hair removal products market is segmented into supermarket and hypermarket, convenience store, online retail, and others. The supermarket and hypermarket segment held 37.6% share of North America hair removal products market in 2022, amassing US$ 698.14 million. It is projected to garner US$ 961.51 million by 2028 to expand at 5.5% CAGR during 2022–2028.

Based on country, the North America hair removal products market has been categorized into Canada, Mexico, and the US. Our regional analysis states that the US captured 83.3% share of North America hair removal products market in 2022. It was assessed at US$ 1,545.82 million in 2022 and is likely to hit US$ 2,091.71 million by 2028, exhibiting a CAGR of 5.2% during 2022-2028.  

Key players operating in the North America hair removal products market are Church & Dwight Co Inc; GiGiSpa International Inc; Revitol Corp; Sally Hansen Inc; Reckitt Benckiser Group Plc; Oriflame Holding AG; The Procter & Gamble Co; Koninklijke Philips NV; SI&D (Aust) Pty Ltd; and American International Inc, among others. 

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