Report : North America Gummy Supplements Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Digestive Health, Immune Health, Brain Health, Skin Health, Multivitamins, Single Vitamins, and Others), End User (Adults and Kids), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

At 7.7% CAGR, the North America Gummy Supplements Market is speculated to be worth US$ 5,476.50 million by 2028, says Business Market Insights

According to Business Market Insights’ research, the North America gummy supplements market was valued at US$ 3,267.08  million in 2020 and is expected to reach US$ 5,476.50 million by 2028, registering an annual growth rate of 7.7% from 2021 to 2028. Rising consumer preference for preventive health and increasing popularity of supplements in gummy form among adults   is the major factor responsible for growth of gummy supplements market in North America region.    

Dietary supplements are available in numerous forms, including tablets, softgels, capsules, powders, liquids, and gummies. As per consumer data published by Glanbia plc, the "preferred format" is one of the most influential factors in decision making after highest quality ingredients" and the "most affordable option" for consumers when making a purchase decision for supplements. The right format is more important to consumers than its taste, label claims, and brand.

This format is most popular among 18 to 34-year-old adults. Vitafusion, one of the brands in the gummy supplements market, reported around 67% of US consumers aged between 18 to 34 prefer the gummy format.

The growth of gummy supplements is also driven due to the increasing occurrence of pill fatigue. Pill fatigue is defined as "unwillingness to continue treatment due to the nuisance of having to take a multiplicity of doses" and "loss of desire to take medication over time due to high pill burden." While many supplement users have trouble swallowing pills and feel exhausted by the number of tablets and pills to be consumed within a day, the gummy format provides a fun and easy way of ingesting supplements. Beyond relieving pill fatigue, the gummy format also offers consumers a delightful sensory experience. This format is becoming more popular with consumers as they are enjoyable in terms of mouthfeel, appearance, smell, taste, and interactive experience. They are also available in various flavors which further enhances the consumer’s taste. The advantages of the gummy format are driving the demand for gummy supplements across the region.

On the contrary, various side effects associated with over consumption hurdles the growth of North America gummy supplements market.

Based on type, the North America gummy supplements market is segmented into digestive health, immune health, brain health, skin health, multivitamins, single vitamin, and others. The others segent held 42.1% market share in 2021, amassing US$ 1,375.70 million. It is projected to garner US$ 2,300.00 million by 2028 to expand at 7.6% CAGR during 2021–2028.


Based on end user, the North America gummy supplements market is bifurcated into adults and kids. Adults segment held 79.2% market share in 2021. It accrued US$ 2,588.28 million in 2021 and is estimated to generate US$ 4,374.23 million by 2028 to grow at a CAGR of 7.8% over the forecast period.

Based on distribution channels, the North America gummy supplements market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. With 45.5% share of the domain, the large enterprises segment dominated the market in 2021. It accrued US$ 1,487.96 million in 2021 and is estimated to generate US$ 2,384.18 million by 2028 to grow at a CAGR of 7.0% over the forecast period.

Our regional analysis states that US captured 80.8% market share in 2020. It was assessed at US$ 2,638.46 million in 2021 and is likely to hit US$ 4,395.07 million by 2028, exhibiting a CAGR of 7.6% during the forecast period.

Key players dominating the North America gummy supplements market are Bayer AG; Church & Dwight, Inc.; Pharmavite LLC; Herbaland Naturals Inc.; Jarrow Formula, Inc.; Life Science Nutritionals; Nature’s Bounty; Nature’s Way Products LLC; The Clorox Company; and Zanon Vitamecare among others.

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