At 7.6% CAGR, the North America Greens Powder Market is projected to be worth US$ 158.31 million by 2030, says Business Market Insights

According to Business Market Insights research, the North America Greens Powder Market was valued at US$ 94.58 million in 2023 and is expected to reach US$ 158.31 million by 2030, registering a CAGR of 7.6% from 2023 to 2030. Increasing preventive healthcare expenditure developing interest in weight loss and weight management products are the critical factors attributed to the North America Greens Powder Market expansion.        

The term preventive healthcare refers to measures taken to prevent diseases and infections. In the recent years, health awareness among people has increased significantly. Due to busy lifestyle and hectic work schedules, people cannot concentrate on their health, fitness, and regular diet. This has led to increase in prevalence of various diseases such as obesity, diabetes, high blood pressure, skin problems, and digestive issues. Therefore, people increasingly focus on preventive health and prefer dietary supplements that provide enhanced nutritional benefits. Greens powder is a powdered dietary supplement made with a nutritious combination of dried or blended plants and then formed into a powder. Common ingredients include wheatgrass, spirulina, chlorella, kelp, pineapple, kale, beetroot, green tea extract, green herbs, probiotics, and some digestive enzymes. The greens powder delivers the benefits of leafy green vegetables and other ingredients that contain health-boosting vitamins and minerals. Greens powder has a green hue and a grassy taste. It is nearly possible these days, especially for vegans, to achieve the Recommended Dietary Allowance (RDA) guidelines regarding the intake of essential amounts of fruits and vegetables. Consumption of greens powder in the morning or alongside meals can be a great way of accomplishing the required nutrients and antioxidants. The rising aging population and increasing awareness for preventive healthcare drives the demand for health preventive products, including greens powder.

On the contrary, strict rules and regulations for organic certification of greens food supplements hampers the North America Greens Powder Market.  

Based on type, the North America Greens Powder Market is segmented into fermented greens, marine sources, grass sources, and others. The others segment held 36.95% share of North America Greens Powder Market in 2023, amassing US$ 34.33 million. It is projected to garner US$ 56.69 million by 2030 to expand at 7.4% CAGR during 2023–2030. 

Based on distribution channel, the North America Greens Powder Market is segmented into online sales and offline sales. The offline sales segment held 74.29% share of North America Greens Powder Market in 2023, amassing US$ 70.26 million. It is projected to garner US$ 114.13 million by 2030 to expand at 7.2% CAGR during 2023–2030.

Based on country, the North America Greens Powder Market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 71.48% share of North America Greens Powder Market in 2023. It was assessed at US$ 67.61 million in 2023 and is likely to hit US$ 112.48 million by 2030, exhibiting a CAGR of 7.5% during the forecast period.      

Key players dominating the North America Greens Powder Market are Athletic Greens (USA) Inc; Garden of Life LLC; MacroLife Naturals Inc; Naturo Sciences LLC; Martin & Pleasance Wholesale Pty Ltd; New England Greens LLC; Ceautamed Worldwide LLC; Sequel Natural LLC; Nested Naturals Inc; and Iovate Health Sciences International Inc.   

• Athletic Greens partnered with OceanX to enhance its distribution network. OceanX is a premier direct-to-consumer fulfillment and e-commerce platform. The company will be fulfilling and shipping orders for the health and wellness company Athletic Greens.

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