At 4.5% CAGR, the North America Frozen Sweet Potato Hash Brown and Tater Shots Market is projected to be worth US$ 55.76 million by 2030, says Business Market Insights

According to Business Market Insights Research, the North America frozen sweet potato hash brown and tater shots market was valued at US$ 41.09 million in 2023 and is expected to reach US$ 55.76 million by 2030, registering a CAGR of 4.5% from 2023 to 2030. Rising demand for frozen food and escalating sales of frozen snacks via e-commerce platforms are the critical factors attributed to the North America frozen sweet potato hash brown and tater shots market expansion.

In the past few years, the lifestyle of people across the world has evolved due to hectic work schedules, people’s dependency on convenience frozen food products, and a rise in demand for frozen snacks. The food industry is witnessing a surge in the consumption of high-quality convenience food. Convenience food, such as frozen snacks, frozen meals, and ready-to-cook products, allows consumers to save time and effort associated with ingredient shopping, meal preparation and cooking, consumption, and post-meal activities. The development and popularity of these food items are ascribed to the increasing number of smaller households and dual income families. Due to hectic work schedules, millennials prefer to be efficient with their time and avoid spending it on tedious tasks. These factors are boosting the demand for frozen food among consumers. Frozen food products have extended shelf life and are suitable for single serve. These food products are ready to cook, which saves time on food preparation. Hence, frozen breakfast products, including breakfast items, frozen snacks, and appetizers, are gaining huge traction among consumers. According to the “Power of Frozen,” a report published by the American Frozen Food Institute and Food Industry Association, in 2020, frozen food sales in the US increased by 21%.

Consumers also focus on consuming healthy and nutritious food options, thus increasing the demand for healthy alternatives to conventional foods such as hash brown and tater shots. Sweet potatoes are considered a healthy alternative to potatoes due to their high fiber and nutritional content, thus making frozen sweet potato hash brown and tater shots a popular option for health-conscious customers. As per the “Power of Frozen” report, 30% of consumers in the US have increased their freezer capacity by expanding freezer combinations or stand-alone freezers since the onset of the COVID-19 pandemic. Furthermore, in 2021, frozen food sales accounted for US$ 65 billion, of which frozen snacks accounted for US$ 3 billion in sales in the US. Thus, the rising demand for frozen food is contributing to the growth of the North America frozen sweet potato hash brown and tater shots market.  

On the contrary, lack of cold chain infrastructure in several countries hurdles the growth of North America frozen sweet potato hash brown and tater shots market.

Based on product type, the North America frozen sweet potato hash brown and tater shots market is bifurcated into hash brown and tater shots. The tater shots segment held 61.3% share of North America frozen sweet potato hash brown and tater shots market in 2023, amassing US$ 25.19 million. It is projected to garner US$ 33.74 million by 2030 to expand at 4.3% CAGR during 2023–2030.

Based on end use, the North America frozen sweet potato hash brown and tater shots market is bifurcated into residential and commercial. The commercial segment held 64.6% share of North America frozen sweet potato hash brown and tater shots market in 2023, amassing US$ 26.53 million. It is projected to garner US$ 35.33 million by 2030 to expand at 4.2% CAGR during 2023–2030.

Based on country, the North America frozen sweet potato hash brown and tater shots market is segmented into the US, Canada, Mexico. Our regional analysis states that the US captured 78.6% share of North America frozen sweet potato hash brown and tater shots market in 2023. It was assessed at US$ 32.28 million in 2023 and is likely to hit US$ 43.31 million by 2030, exhibiting a CAGR of 4.3% during 2023–2030.

Key players profiled in the North America frozen sweet potato hash brown and tater shots market report are Lamb Weston Holdings Inc; J.R. Simplot Company; Handy Food Innovation Ltd; Dr. Praeger's Sensible Foods LLC; B&G Foods Inc; and Conagra Brands Inc, among others.

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