North America Frozen Belgian Waffle Market
Published On: Jul 2025
Published On: Jul 2025
According to Business Market Insights’ research, the North America frozen Belgian waffle market was valued at US$ 411.80 million in 2023 and is expected to reach US$ 612.59 million by 2031, registering a CAGR of 5.1% from 2023 to 2031. Preference for gluten-free waffles and product innovations and strategic initiatives are among the critical factors attributed to drive the North America frozen Belgian waffle market growth.
The prevalence of celiac disease is increasing across various countries globally. According to the data published by Epidemiology, Presentation, and Diagnosis of Celiac Disease in 2021, celiac disease exists worldwide, contrary to popular belief that it was limited to a few regions. Celiac disease can often damage the intestine lining and cause thyroid and Type 1 diabetes in some patients. The gluten-free diet can help reduce celiac disease's effect. Therefore, consumers are highly preferring gluten-free products. Moreover, some people prefer a gluten-free lifestyle to keep themselves healthy. This has surged in the popularity and acceptance of gluten-free dietary patterns in the country in recent years. With the rising popularity and health awareness across the globe, manufacturers are offering frozen Belgian waffles in gluten-free format. Nature's path, Van's Food, and Kellanova are the major companies that offer gluten-free frozen waffles to cater to the growing demand from consumers. Thus, the increasing preference for gluten-free products is expected to be a prominent trend in the frozen Belgian waffles market during the forecast period.
On the contrary, the increasing instances of product recalls hamper recalls the growth of North America frozen Belgian waffle market.
Based on product type, the North America frozen Belgian waffle market is bifurcated into Brussels waffles and liege waffle/Belgian sugar waffle. The Brussels waffles segment held 55.3% market share in 2023, amassing US$ 227.65 million. It is projected to garner US$ 329.72 million by 2031 to register 4.7% CAGR during 2023–2031.
By nature, the North America frozen Belgian waffle market is divided into flavored and plain. The flavored segment held 52.7% share of North America frozen Belgian waffle market in 2023, amassing US$ 217.11 million. It is projected to garner US$ 329.83 million by 2031 to expand at 5.4% CAGR from 2023 to 2031.
In terms of category, the North America frozen Belgian waffle market is bifurcated into conventional and gluten-free. The conventional segment held 79.0% share of North America frozen Belgian waffle market in 2023, amassing US$ 325.31 million. It is predicted to garner US$ 479.74 million by 2031 to expand at 5.0% CAGR between 2023 and 2031.
By end user, the North America frozen Belgian waffle market is bifurcated into food service and food retail. The food retail segment held 58.4% share of North America frozen Belgian waffle market in 2023, amassing US$ 240.62 million. It is estimated to garner US$ 363.70 million by 2031 to expand at 5.3% CAGR during 2023–2031.
Based on country, the North America frozen Belgian waffle market is categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 80.3% share of North America frozen Belgian waffle market in 2023. It was assessed at US$ 330.63 million in 2023 and is likely to hit US$ 491.43 million by 2031, registering a CAGR of 5.1% during 2023–2031.
Key players operating in the North America frozen Belgian waffle market are H E B, LP, Avieta SA, Kellanova, Conagra Brands Inc, General Mills Inc, McCain Foods Ltd, Belgian Waffles Thijs, La Lorraine Bakery Group, Riviana Foods Pty Ltd, B Boys Inc, Julian's Recipe LLC, Send Me Waffles, and Mountain Waffle Co, among others.
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