Report : North America Flavor Masking Agents for Food and Beverages Market Forecast to 2030 - Regional Analysis - by Type (Sweet, Salt, Fat, Bitter, and Others) and Application (Bakery and Confectionery; Dairy and Frozen Desserts; Beverages; Meat, Poultry, and Seafood; Meat Substitutes; Dairy Alternatives; RTE and RTC Meals; and Others)
At 6.2% CAGR, North America Flavor Masking Agents for Food and Beverages Market is Speculated to be Worth US$ 59.80 Million by 2030, Says Business Market Insights
According to Business Market Insights' research, the North America flavor masking agents for food and beverages market was valued at US$ 36.86 million in 2022 and is expected to reach US$ 59.80 million by 2030, registering a CAGR of 6.2% from 2022 to 2030. Wide array of applications and technological advancements in flavor masking are among the critical factors attributed to the North America flavor masking agents for food and beverages market expansion.
Flavor masking agents are food additives used to mask unpleasant and undesirable flavors in various food and beverage products. Bitterness, vitamins and minerals flavor, overly sweetness, metallic flavor, and glycerin flavor in food products are masked with flavor ingredients to give the end products an appealing taste and flavor. Flavor masking agents are widely used in bakery and confectionery, dairy and frozen desserts, meat substitutes, dairy alternative products, Ready-to-eat (RTE) and Ready-to-cook (RTC) meals, and meat and seafood products. Many processed fortified foods such as dairy items, meat products, and bakery and confectionery items contain vitamins, protein, and other functional ingredients with unpleasant odors and tastes. Flavor masking agents are widely used in these products to get the desired flavor and taste. Additionally, flavor masking agents allow for a reduction in the sugar, salt, and fat content of processed foods. Thus, increased consumption of processed foods propels the demand for flavor masking agents. Components such as flavor maskers and sweetness enhancers help preserve products or boost the taste profiles of the products. Neohesperidin dihydrochalcone (NHDC), a bioflavonoid derived from bitter oranges, can be used as a flavor enhancer, heavy sweetness enhancer, and taste masker. Moreover, the growing interest of consumers in healthier lifestyles drives demand for fortified, functional, and other convenient, functional foods and beverages, such as products with less sugar. However, the boosting functional benefits can hamper the taste and flavors of the end product. Thus, to get the desired flavor, functional and convenient food manufacturers use flavor masking agents. For instance, flavor masking agents are significantly used in protein-based food products to eliminate or neutralize the off-flavor or undesirable flavor of protein. Thus, the wide array of applications of flavor masking agents in various food and beverages boosts the North America flavor masking agents for food and beverages market growth.
On the contrary, high manufacturing expenses results in high product cost hampers the growth of North America flavor masking agents for food and beverages market.
Based on type, the North America flavor masking agents for food and beverages market is segmented into sweet, salt, fat, bitter, and others. The bitter segment held 39.7% share of the North America flavor masking agents for food and beverages market in 2022, amassing US$ 14.62 million. It is projected to garner US$ 24.09 million by 2030 to expand at 6.4% CAGR during 2022-2030.
By application, the North America flavor masking agents for food and beverages market is segmented into bakery and confectionery, dairy and frozen desserts, beverages, meat, poultry, and seafood, meat substitutes, dairy alternatives, RTE and RTC meals, and others. The beverages segment held 24.7% share of the North America flavor masking agents for food and beverages market in 2022, amassing US$ 9.10 million. It is projected to garner US$ 13.85 million by 2030 to expand at 5.4% CAGR during 2022-2030.
Based on country, the North America flavor masking agents for food and beverages market is segmented into US, Canada, and Mexico. The US held 75.5% share of North America flavor masking agents for food and beverages market in 2022, amassing US$ 27.81 million. It is projected to garner US$ 44.29 million by 2030 to expand at 6.0% CAGR during 2022-2030.
Key players operating in the North America flavor masking agents for food and beverages market are Sensient Technologies Corp, Firmenich International SA, Tate & Lyle Plc, Archer-Daniels-Midland Co, Kerry Group Plc, Carmi Flavor & Fragrance Co Inc, Synergy Flavors Inc, Virginia Dare Extract Co Inc, GEO Specialty Chemicals Inc, and Koninklijke DSM NV, among others.
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