At 5.4% CAGR, the North America Feminine Hygiene Products Market is Projected to be Worth US$ 8,440.98 Million by 2030, says The Business Market Insights

According to the Business Market Insights’ research, the North America feminine hygiene products market was valued at US$ 5,557.86 million in 2022 and is expected to reach US$ 8,440.98 million by 2030, registering a CAGR of 5.4% from 2022 to 2030. Rising awareness of menstrual hygiene, strategic initiatives by key market players, and rising adoption of reusable and eco-friendly products are among the critical factors attributed to the North America feminine hygiene products market expansion.

Eco-friendly and reusable feminine hygiene products are becoming popular with rising sustainability concerns among consumers across the region. The non-biodegradability of female hygiene products is a major environmental concern. In North America, around 20 billion sanitary napkins, tampons, and applicators are sent to landfills annually. Thus, environmentally friendly sanitary napkins, panty liners, and tampons, among other feminine hygiene products made of natural fibers, are a viable choice. Organic cotton, jute, banana fiber, and bamboo are among the natural absorbent fibers. They are widely available and biodegradable, with a minimal carbon footprint. Using these fibers also lowers the production costs of feminine hygiene products. The absorbency and retention properties of these natural fibers make them a preferred choice over conventional options. Banana fiber, bamboo fiber, jute fiber, and a combination of cellulose-based hydrogel have a similar absorbency rate as compared to synthetic superabsorbent polymer (SAP). Similarly, in place of non-biodegradable polyethylene and polyurethane, a bio-based plastic made from starch can be utilized as a barrier sheet. A few companies that create eco-friendly products include Shethinx, Saaltco, and Wearedame. For instance, Boots sells plant-based applicator tampons that are both affordable and eco-friendly. Moreover, companies are adopting novel technologies, and launching reusable panty liners and sanitary pads, which are impermeable, chlorine-free, and reusable/washable. The launch addressed the increasing plastic population and global warming caused by non-disposable tampons. Thus, the increasing adoption of reusable and eco-friendly feminine hygiene products is expected to create a new trend in the market during the forecast period.

On the contrary, period poverty and social stigma associated with menstruation hurdles the growth of North America feminine hygiene products market.

Based on product type, the North America feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment held 72.1% share of North America feminine hygiene products market in 2022, amassing US$ 4,005.79 million. It is projected to garner US$ 6,035.44 million by 2030 to expand at 5.3% CAGR during 2022–2030.

Based on distribution channel, the North America feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held 40.4% share of North America feminine hygiene products market in 2022, amassing US$ 2,242.67 million. It is projected to garner US$ 3,396.75 million by 2030 to expand at 5.3% CAGR during 2022–2030.

Based on country, the North America feminine hygiene products market has been categorized into the US, Canada, and Mexico.  Our regional analysis states that the US captured 71.2% share of North America feminine hygiene products market in 2022. It was assessed at US$ 3,954.42 million in 2022 and is likely to hit US$ 5,855.51 million by 2030, exhibiting a CAGR of 5.0% during 2022–2030.

Key players operating in the North America feminine hygiene products market are Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, Essity AB, and The Procter & Gamble Co, among others.

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