At 3.9% CAGR, the North America False Hair Products Market is projected to be worth US$ 4,079.11 million by 2030, says Business Market Insights

According to Business Market Insights’ research, the North America false hair products market was valued at US$ 2,995.52 million in 2022 and is expected to reach US$ 4,079.11 million by 2030, registering a CAGR of 3.9% from 2022 to 2030. Rising incidence of hair loss among patients undergoing cancer treatment and rising prevalence of alopecia and hair damage are among the critical factors attributed to the North America false hair products market expansion.             

Social media platforms have integrated shopping facilities, which allow several influencers and hairstylists to promote and sell false hair products online. Consumers tend to purchase false hair products and skin-related products to enhance their appearance on social media platforms. Moreover, the growing adoption of false hair products by famous Hollywood and social media celebrities, influences viewers to use false hair products to create looks inspired by these celebrities. Several false hair products companies prefer Instagram, Facebook, Pinterest, YouTube, and other social media platforms to endorse their brand and work. Such organizations record clients' best hair transformation videos and upload them on social media platforms to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the most used social media platforms to sell false hair products. False hair products are best shown off in consumer-generated content, where they exhibit their hair wig or hair extension in video and picture tutorials. Therefore, the rising use of social media platforms to promote false hair products is expected to bolster the North America false hair products market in the coming years.

On the contrary, unethical practices in hair industry hampers on the growth of North America false hair products market. 

Based on product type, the North America false hair products market is segmented into hair extension, hair wig, and hair pieces. The hair extension segment held 46.5% share of North America false hair products market in 2022, amassing US$ 1,392.81 million. It is projected to garner US$ 1,954.83 million by 2030 to expand at 4.3% CAGR during 2022–2030.

Based on material, the North America false hair products market is bifurcated into human hair and synthetic hair. The synthetic hair segment held 57.5% share of North America false hair products market in 2022, amassing US$ 1,723.63 million. It is projected to garner US$ 2,211.65 million by 2030 to expand at 3.2% CAGR during 2022–2030.

Based on end user, the North America false hair products market is segmented into men, women, and kids. The women segment held 59.1% share of North America false hair products market in 2022, amassing US$ 1,771.22 million. It is projected to garner US$ 2,476.92 million by 2030 to expand at 4.3% CAGR during 2022–2030.

Based on distribution channel, the North America false hair products market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 45.2% share of North America false hair products market in 2022, amassing US$ 1,354.95 million. It is projected to garner US$ 1,868.93 million by 2030 to expand at 4.1% CAGR during 2022–2030.

Based on country, the North America false hair products market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 78.2% share of North America false hair products market in 2022. It was assessed at US$ 2,347.48 million in 2022 and is likely to hit US$ 3,151.43 million by 2030, exhibiting a CAGR of 3.8% during 2022–2030.            

Key players operating in the North America false hair products market are Balmain Hair Group BV, Easihair Pro, Evergreen Products Group Ltd, HairUWear Inc, Klix Hair Inc, Locks & Bonds, and Shake-N-Go Inc, among others.

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