Report : North America Events Management Platform Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component (Hardware, Software, and Services), Deployment (On-Premise and Cloud-based), Application (Event Planning, Event Registration and Ticketing, Event
At 12.0% CAGR, the North America Events Management Platform Market is speculated to be worth US$ 18627.23 million by 2028, says Business Market Insights
According to Business Market Insights’ research, the North America events management platform market was valued at US$ 9426.73 million in 2022 and is expected to reach US$ 18627.23 million by 2028, registering an annual growth rate of 12.0% from 2022 to 2028. Growing inclination toward virtual events and surge in industrial webinars growth are the critical factors attributed to the market expansion.
Virtual congresses, events, and conferences are crucial economic factors for the event industry; however, such events comprise huge expenditure and long travel journeys for hosts and audiences/attendees. Therefore, virtual events, fairs, and online conferences are gaining popularity as they are beneficial, ecological-friendly, and cost-efficient alternatives. The factors attributing to the growth of virtual event includes rapid urbanization and a high inclination toward using virtual infrastructure, products, and services by event companies. For purposes such as event marketing, event outsourcing & analytics, and content & social media development, huge adoption of virtual events is witnessed among small and large-scale organizations. The event management platform is gaining high momentum to manage virtual events efficiently and interact with attendees. Live interaction in virtual events is guaranteed through live chats for public and private communication. Further, virtual events are utilized to provide information and answer individual questions through live chats. There is also an integration of different interactive tools, such as attendee polls, forums, one-on-one or small group networking, and live questions and answers, which helps improve event efficiency. These features of the event management platform are driving the event management platform market growth.
On the contrary, challenges associated with event management platforms hurdles the growth of North America events management platform market.
Based on component, the North America events management platform market is segmented into hardware software, and services. The software segment held 77.9% market share in 2022, amassing US$ 7,339.55 million. It is projected to garner US$ 14,348.39 million by 2028 to expand at 11.8% CAGR during 2022–2028.
Based on deployment, the North America events management platform market is segmented into on premise and cloud-based. The cloud-based segment held 75.9% market share in 2022, amassing US$ 5,569.23 million. It is projected to garner US$ 11,355.33 million by 2028 to expand at 12.6% CAGR during 2022–2028.
Based on application, the North America events management platform market is segmented into event planning, event registration and ticketing, event marketing, content management, networking management, analytics and reporting, audience engagement and communication, visitor management, venue management, virtual lobby management, and others. The event planning segment held 25.6% market share in 2022, amassing US$ 2,409.78 million. It is projected to garner US$ 5,158.44 million by 2028 to expand at 13.5% CAGR during 2022–2028.
Based on end user, the North America events management platform market is segmented into trade show organizers, event management agencies, corporates, academic, organizations, associations/non-profitable trusts/government bodies, and others. The event management agencies segment held 29.3% market share in 2022, amassing US$ 2,765.08 million. It is projected to garner US$ 5,971.93 million by 2028 to expand at 13.7% CAGR during 2022–2028
Based on country, the North America events management platform market is segmented into the US, Canada, and Mexico. Our regional analysis states that the US captured 78.8% market share in 2022. It was assessed at US$ 7,432.28 million in 2022 and is likely to hit US$ 14,959.10 million by 2028, exhibiting a CAGR of 12.4% during the forecast period.
Key players dominating the North America events management platform market are ACTIVE Network, LLC; Airmeet; Aventri, Inc.; BigMarker; Bizzabo; Goldcast; PheedLoop Inc.; Swapcard; WebEx Events; and Zuddl among others.
- In 2022, ACTIVE Network and accesso have entered strategic partnership to extend the reach of the company's solutions to the ski industry.
- In 2022, Swapcard has launched its 2 new hybrid event attributes which includes newsfeed feature & swapcard stream and swapacard's RTMP solution.
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