At 5.9% CAGR, the North America Electric Hair Brush Market is Projected to be Worth US$ 311.98 Million by 2030, says Business Market Insights
According to Business Market Insights research, the North America electric hair brush market was valued at US$ 196.60 million in 2022 and is expected to reach US$ 311.98 million by 2030, registering a CAGR of 5.9% from 2022 to 2030. Rising adoption of hair care appliances, especially among women and innovative product launches are the critical factors attributed to the North America electric hair brush market expansion.
In recent times, rising beauty awareness and increasing fashion trends among women are driving the demand for haircare appliances such as electric hair brushes, hair straighteners, and hair rollers. Owing to improving standard of living, and the positive effects of personal care on self-esteem and social interaction, consumers are gradually shifting toward premium self-grooming products. Hair styling and grooming have become a part of everyone's lifestyle for health and social reasons. The increasing influence of beauty industry trends on women to maintain their overall appearance is boosting the demand for electric hair care products. Furthermore, the growing awareness among women about the benefits of electric hair care appliances, such as enhanced efficiency, better convenience, and faster speed over conventional hair care appliances, is propelling the market growth. Moreover, the growing concern about physical appearance while going out socially for jobs and other places boosts the demand for electric hair styling appliances. Thus, the rising employment of women strongly influences the demand for electric hair brushes for styling hair. Thus, owing to the above-mentioned factors, the adoption of hair care appliances is increasing among the women population, which is further driving the market growth.
On the contrary, hair damage caused by electric hair brushes North America electric hair brush market.
Based on product type, the North America electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held 53.9% share of North America electric hair brush market in 2022, amassing US$ 105.92 million. It is projected to garner US$ 157.45 million by 2030 to expand at 5.1% CAGR during 2022-2030.
In terms of category, the North America electric hair brush market is categorized into men, women, and unisex. The women segment held 56.7% share of North America electric hair brush market in 2022, amassing US$ 111.51 million. It is projected to garner US$ 175.60 million by 2030 to expand at 5.8% CAGR during 2022-2030.
Based on distribution channel, the North America electric hair brush market is segmented into supermarkets and hypermarkets, specialty stores, online retail. and others. The supermarkets and hypermarkets segment held 33.8% share of North America electric hair brush market in 2022, amassing US$ 66.38 million. It is projected to garner US$ 103.71 million by 2030 to expand at 5.7% CAGR during 2022-2030.
By country, the North America electric hair brush market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 79.5% share of North America electric hair brush market in 2022. It was assessed at US$ 156.36 million in 2022 and is likely to hit US$ 244.18 million by 2030, exhibiting a CAGR of 5.7% during 2022-2030.
Key players operating in the North America electric hair brush market are Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Drybar Products LLC, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, Apalus Inc, Rocket Commercial LLC, and Tre Milano LLC, among others.
In 2022, Drybar Inc. launched its products at online beauty retailer Cult Beauty.
In 2022, Revlon Inc. launched a gentler version of its viral hair dryer brush.
In 2020, Revlon Inc. launched a new version of its best-selling one-step hair dryer tool.
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