Curriculum development and intervention management segment to Dominate North America Education and Learning Analytics Market during 2019–2027

According to a new market research study on “North America Education and Learning Analytics Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Component, Application, and End-user,” is expected to reach US$ 5133.3 Mn by 2027 from US$ 1245.6 Mn in 2019. The market is estimated to grow at a CAGR of 19.9% from 2020 to 2027. The report provides trends prevailing in the North America education and learning analytics market along with the drivers and restraints pertaining to the market growth. Increasing demand for quality assurance and quality improvement in education system and increasing adoption of advanced technology among educational institutes in developing countries are the major factors driving the growth of the North America education and learning analytics market. However, misinterpretation of data and lack of supporting infrastructure in universities and schools hinder the growth of North America education and learning analytics market. Additionally, learning analytics use social network analysis to assess student-to-student as well as student-to-teacher relationship and support interaction sessions for recognizing student performance. Growing need to develop competitive strategies to withstand the market and rising focus on personalized learning is anticipated to be the key trend for the learning analytics market.

The market for education and learning analytics market is segmented into component, application, end- user, and country. Based on component, the market is segmented into software and services. In 2019, the software segment held the largest share North America education and learning analytics market. Based on application the education and learning analytics market is divided into performance management, operations management, budget and finance management, people acquisition and retention, curriculum development and intervention management. Curriculum development and intervention management is expected to the fastest growing segment over the forecast period. Similarly, on the basis of end- user, the market is segmented into academics and corporate. The academics segment accounts for largest market share in the 2019.

Watershed Systems, Inc., SAS Institute Inc., Microsoft Corporation, Ellucian Company L.P., Blackboard Inc., Alteryx Inc., InetSoft Technology Corp. and Saba Software, Inc. are among the leading companies in the North America education and learning analytics market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Microsoft announced ‘Teams for Education’ features to engage and prepare students and teachers for new remote and hybrid learning formats in the upcoming school year. These features include expanded audience view of up to 49 participants, custom backgrounds, class insights, and virtual breakout rooms, among other new features.

                       North America education and learning analytics market  By Country 2019 and 2027(%)

                           
The report segments the North America education and learning analytics market as follows:

Education and learning analytics market – By Component

• Software
• Services

Education and learning analytics market – By Application

• Performance Management
• Operations Management
• Budget and Finance Management
• People Acquisition and Retention
• Curriculum Development and Intervention Management

Education and learning analytics market – By End-user

• Academics,
• Corporate

Education and learning analytics market – By Country

• US
• Canada
• Mexico