Report : North America Beach Towels Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Anti-Microbial and Regular), Material Type (Cotton, Microfiber, Polyester, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
At 5.2% CAGR, the North America Beach Towels Market is speculated to be worth US$ 147.88 million by 2028, says Business Market Insights
According to Business Market Insights’ research, the North America beach towels market was valued at US$ 109.32 million in 2022 and is expected to reach US$ 147.88 million by 2028, registering a CAGR of 5.2% from 2022 to 2028. Growing recreational activities at beaches and increasing demand for antimicrobial beach towels are the critical factors attributed to the North America beach towels market expansion.
Over the decades, people’s lifestyle has evolved dramatically. Due to hectic work schedules, people are increasingly focusing on reviving their mental health by visiting recreational destinations, including beaches. Apart from scenic beauty and fresh air, beaches are largely visited for experiencing various innovative recreational activities, thereby further adding to the popularity of beach vacations. As most of the beach activities involve water sports, beach towels become one of the most essential commodities. Beach towels are bigger than regular bath towels and are generally made with recycled microfiber that does not cling onto sand. These towels can be easily dusted after being placed on sand while partying at the beach. Beaches are thronged by people of all age groups not just for improving mental health but also physical fitness, as water sports help increase metabolism and burn calories. All these factors are boosting the market for beach towels. Moreover, sunbathing is highly advised due to its therapeutic benefits. It can kill bacteria. This makes travelers opt for beach vacations, thereby surging the demand of beach towels and propelling the North America beach towels market expansion.
On the contrary, availability of substitutes hurdles the growth of North America beach towels market.
Based on type, the North America beach towels market is bifurcated into anti-microbial and regular. The regular segment held 76.8% market share in 2022, amassing US$ 83.98 million. It is projected to garner US$ 111.79 million by 2028 to expand at 4.9% CAGR during 2022–2028.
Based on material type, the North America beach towels market is segmented into cotton, microfiber, polyester, and others. The cotton segment held 51.2% market share in 2022, amassing US$ 55.94 million. It is projected to garner US$ 74.83 million by 2028 to expand at 5.0% CAGR during 2022–2028.
Based on distribution channel, the North America beach towels market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held 38.3% market share in 2022, amassing US$ 41.83 million. It is projected to garner US$ 55.43 million by 2028 to expand at 4.8% CAGR during 2022–2028.
Based on country, the North America beach towels market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 76.3% market share in 2022. It was assessed at US$ 83.44 million in 2022 and is likely to hit US$ 113.17 million by 2028, exhibiting a CAGR of 5.2% during the forecast period.
Key players dominating the North America beach towels market are Canningvale Australia Pty Ltd., Dock & Bay Ltd, Hatton Textiles International Ltd., Melody Blue LLC, Oasis Towels, Pendleton Woolen Mills Inc., Qihai Textile Co. Ltd., Sandex Corp, Snappy Towels Inc., and Tofino Towel Co. among others.
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