North America Automotive Radar Market is expected to reach US$ 2,304.9 million by 2027

Short Radar Range Segment to Dominate North America Automotive Radar Market during 2019–2027

According to a new market research study on “North America Automotive Radar Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Deployment and Application” is expected to reach US$ 2304.9 million by 2027 from US$ 982.2 million in 2019. The market is estimated to grow at a CAGR of 15.1% from 2020 to 2027. The report provides trends prevailing in the North America automotive radar market along with the drivers and restraints pertaining to the market growth. Growing road accidents and fatalities is the major factor driving the growth of the North America automotive radar market. However, issues associated with related with test and validation of radar sensors hinders the growth of North America automotive radar market.

The North America automotive radar market is segmented by range, frequency, application, vehicle type, and country. Based on range, the North America automotive radar market is segmented into long range radar, medium range radar, and short range radar. Short range radar segment is expected to lead the market throughout the forecast period.  Based on frequency, the North America automotive radar market is segmented into 24 GHz, 77 GHz, and 79 GHz. 24 GHz is expected to dominate the market in 2019. Based on application, the North America automotive radar market is segmented into adaptive cruise control, autonomous emergency braking, blind spot detection, forward collision warning system, intelligent park assist, and others. The adaptive cruise control segment is anticipated to dominate the market by 2027. Based on vehicle type, the North America automotive radar market is segmented into passenger cars, light commercial vehicles, and medium & heavy commercial vehicles. The passenger cars segment is expected to hold over major the market share based on vehicle type from 2019 to 2027.

The ongoing COVID-19 outbreak has severely impacted the North America region. North America is one of the most important regions for the adoption and growth of new technologies owing to favorable government policies to boost innovation, the presence of a high-tech companies, and high purchasing power, especially in developed countries such as the US and Canada. The US is the worst-hit country in North America, with thousands of infected individuals facing severe health conditions across the country. The North American region is greatly influenced by the US's strong presence owing to its considerable penetration of passenger vehicles per capita and large presence of automobile manufacturing capabilities in the region. Though the US witnessed a notable surge in the number of COVID-19 cases, the lack of stringent government measures and restrictions slightly impacted the overall automotive industry; hence the market saw a moderate impact from the pandemic. However, the ongoing US and China trade war did influence the availability of materials and components for various automotive OEMs following the pandemic. Whereas Mexico and Canada witnessed a decline in the demand for automotive sales and therefore witnessed a notable decline in their overall market growth for various automotive components, including radars. However, the impact of COVID-19 is short-term and is likely to decrease by 2021.

Aptiv Plc; Continental AG; Denso Corporation; HELLA KGaA Hueck & Co.; Infineon Technologies AG; Nidec Corporation; Robert Bosch GmbH; Valeo; Veoneer Inc; ZF Friedrichshafen AG are among the leading companies in the North America automotive radar market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Continental AG constructed new plant in New Braunfels in the US state of Texas. The purpose of the new building is to expand its capacity for the production of radar sensors.

The report segments the North America Automotive radar Market follows:

 North America Automotive Radar Market – By Range

• Long Range Radar (LRR)
• Medium Range Radar (MRR)
• Short Range Radar (SRR)Cloud

North America Automotive Radar Market – By Frequency

• 24 GHz
• 77 GHz
• 79 GHz

North America Automotive Radar Market – By Application

• Adaptive Cruise Control
• Autonomous Emergency Braking
• Blind Spot Detection
• Forward Collision Warning System
• Intelligent Park Assist
• Others

North America Automotive Radar Market – By Vehicle Type

• Adaptive Cruise Control
• Passenger Cars
• Light Commercial Vehicle
• Medium & Heavy Commercial Vehicles

North America Automotive Radar Market – By Country

• US
• Canada
• Mexico