Report : North America Automotive HUD Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Installation Type (Combiner HUD and Windshield HUD), Location [Conventional HUD and Augmented Reality HUD (AR HUD)], and Vehicle [Passenger Cars, Light Commercial Vehicles (LCV), and Heavy Commercial Vehicles (HCV)]

At 16.9% CAGR, the North America Automotive HUD Market is speculated to be worth US$ 792.53 million by 2028, says Business Market Insights           

According to Business Market Insights’ research, the North America automotive HUD market was valued at US$ 311.14 million in 2022 and is expected to reach US$ 792.53 million by 2028, registering an annual growth rate of 16.9% from 2022 to 2028. Increased adoption rate of windshield HUD and rising awareness about passenger and vehicle safety.               

Automobile manufacturers and HUD suppliers are working tirelessly to improve automobile systems. These HUDs can now display compass directions, warning messages, radio information, and other information on the windshield. Advanced technologies such as liquid crystal displays (LCD) and light-emitting diodes (LED) enable bright, colorful visuals to be displayed on the windshield. They are becoming less expensive to make due to continuous technological developments. New projection technologies, such as micro mirror-based devices based on electromechanical systems, are entering the market, allowing brighter screens with more colors to be used. Further, low-cost and novel display technologies are fueling the growth of the display systems market. Continental AG offers Adaptive Cruise Control, which displays and monitors the speed and distance ahead of the cars using an AR-based HUD. When the vehicle ahead approaches too near, a crescent-shaped icon on display changes color to provide continuous feedback. The display panel is crucial in maximizing vehicle driver assistance systems. Thus, the increasing adoption rate of the windshield is driving the demand for the automotive HUD. This is expected to drive the market during the forecast period.

On the contrary, space limitation in automotive cockpit hurdles the growth of North America automotive HUD market. 

Based on installation type, the North America automotive HUD market is divided into combiner HUD and windshield HUD. The windshield HUD bearings automotive HUD segment held 59.8% market share in 2022, amassing US$ 186.04 million. It is projected to garner US$ 460.22 million by 2028 to expand at 16.3% CAGR during 2022–2028.    

Based on location type, the North America automotive HUD market is categorized into conventional HUD and augmented reality HUD (AR HUD). The conventional HUD segment held 81.0% market share in 2022, amassing US$ 252.10 million. It is projected to garner US$ 628.00 million by 2028 to expand at 16.4% CAGR during 2022–2028.

Based on vehicle type, the North America automotive HUD market is categorized into passenger cars, light commercial vehicle (LCV), and heavy commercial vehicle (HCV). The passenger cars segment held 73.9% market share in 2022, amassing US$ 230.04 million. It is projected to garner US$ 576.89 million by 2028 to expand at 16.6% CAGR during 2022–2028.

Based on country, the North America automotive HUD market has been categorized into the US, Canada, and Mexico.  Our regional analysis states that US captured 72.8% market share in 2022. It was assessed at US$ 226.47 million in 2022 and is likely to hit US$ 589.68 million by 2028, exhibiting a CAGR of 17.3% during the forecast period.            

Key players dominating the North America automotive HUD market are Continental AG; Denso Corporation; Robert Bosch GmbH; Harman International; Yazaki Corporation; Valeo; Nippon Seiki Co., Ltd; Panasonic Automotive Systems Europe GmbH; HUDWAY, LLC; and Japan Display Inc.

among others.

  • In June 2019, Continental Engineering Services Is Developing a Special Head-Up Display for Sports Cars.
  • In May 2022, Nippon Seiki Launched Mass Production of Head-Up Display at New Poland Factory.

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