Report : North America Automotive Airbag ECU Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product Type (Standard and Premium), Airbag Type (Frontal Airbag ECU and Curtain Airbag ECU), and Vehicle Type (Passenger Vehicles and Commercial Vehicles)
At 3.3% CAGR, the North America Automotive Airbag ECU market is speculated to be worth US$ 1,316.32 million by 2028, says Business Market Insights
According to Business Market Insights’ research, the North America automotive airbag ECU market was valued at US$ 1,085.39 million in 2022 and is expected to reach US$ 1316.32 million by 2028, registering an annual growth rate of 3.3% from 2022 to 2028. Strict safety and regulatory standards for vehicles and technological enhancements in airbag ECUs are the critical factors attributed to the market expansion.
With the rapid expansion of clientele, manufacturers in the automotive sector are primarily focusing on enhancing fuel and cost efficiencies, driving experience, and overall passenger and driver safety. Airbag control units (ACU) play a central role in the new E/E architecture and adopt functions that provide more protection for occupants. Control units provide the highest crash safety standards and reliable airbag deployment. Apart from sensors, ACUs receive signals from pressure satellites, which detect and report the pressure wave of a collision. Advancements in airbag and ECUs technologies are propelling their adoption across passenger vehicles. Continental AG offers ECUs converted into software-based products in reorganizing the E/E architecture with centralization and a few high-performance computers.
Computer-operated dual airbags or dual-stage airbags are deployed at two vehicle speed limits. In less severe accidents, airbags are deployed in a lower first stage, usually ~70.0% of full force. However, they deployed at both stages in more severe accidents. Further, side airbags effectively protect drivers and passengers from crucial head injuries caused by side-impact collisions. In September 2019, Hyundai Mobis developed a “Safety Integrated Control Module” that ensures greater efficiency and safety in the operations of automotive safety devices. The new product combines two separate ECUs for airbags and electronic seatbelts into a single unit.
On the contrary, limitations on storage time and data availability in airbag ECU hurdles the growth of North America automotive airbag ECU market.
- Based on product type, the automotive airbag ECU market sphere is bifurcated into standard and premium. The premium segment held 72.9% market share in 2022, amassing US$ 791.02 million. It is projected to garner US$ 974.61 million by 2028 to expand at 3.5% CAGR during 2022–2028.
By the airbag type, the North America automotive airbag ECU market is bifurcated into frontal airbag ECU and Curtain airbag ECU. With 75.1% share of the domain, the frontal airbag ECU segment dominated the market in 2022. It accrued US$ 815.63 million in 2022 and is estimated to generate US$ 994.65 million by 2028 to grow at a CAGR of 3.7% over the forecast period.
By the vehicle type, the North America automotive airbag ECU market is bifurcated into passenger vehicles and commercial vehicles. With 79.7% share of the domain, the frontal airbag ECU segment dominated the market in 2022. It accrued US$ 864.56 million in 2022 and is estimated to generate US$ 942.68 million by 2028 to grow at a CAGR of 1.5% over the forecast period.
Our regional analysis states that US captured 65.9% market share in 2022. It was assessed at US$ 715.31 million in 2022 and is likely to hit US$ 819.08 million by 2028, exhibiting a CAGR of 2.3% during the forecast period.
Key players dominating the North America automotive airbag ECU market are Aptiv; Autoliv Inc.; Continental AG; Denso Corporation; HELLA GmbH and Co. KGaA; Hyundai Mobis; Mitsubishi Electric Corporation; Robert Bosch GmbH; Veoneer Inc; and ZF Friedrichshafen AG among others.
A few major market developments by key market players are:
- In 2022, Autoliv has announced its collaboration with Nuro, autonomous vehicle company for providing higher safety features with exterior airbag to Nuro's latest third-generation vehicle.
- In 2022, HELLA and Faurecia have agreed to merge their companies: The formation of a partnership brings up new opportunities for growth. Faurecia buys a 60% interest in HELLA from its pool shareholders and makes a tender offer for the remaining HELLA shares at € 60 per share in this joint venture. The two firms have merged to form the world's seventh largest automotive supplier and a worldwide market leader in high-growth technological sectors
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