Report : North America Authentication and Brand Protection Market Forecast to 2030 –Regional Analysis – by Component (Overt, Covert, Forensic, and Digital), Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, and Others), and Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverage, Tobacco, and Others)
At 8.3% CAGR, the North America Authentication and Brand Protection Market is Speculated to be worth US$ 2,010.76 million by 2030, says Business Market Insights
According to Business Market Insights’ research, the North America authentication and brand protection market was valued at US$ 1,065.90 million in 2022 and is expected to reach US$ 2,010.76 million by 2030, registering a CAGR of 8.3% from 2022 to 2030. Accentuating demand for genuine products, growing concerns over duplicate consumer electronics products and automotive components and focus of governments on implementation of stringent anti-counterfeiting regulations are the critical factors attributed to the North America authentication and brand protection market expansion.
The market of counterfeit products is growing rapidly worldwide, encompassing industries such as food & beverages, chemicals, consumer electronics, automotive components, medical devices, and pharmaceuticals. In recent years, medical device end users have incurred significant losses due to the use of duplicate products. Moreover, medical device manufacturers are progressively investing in the procurement of product authentication solutions to ensure their customers receive original products, which allows them to retain their customers over the long term. This factor is bolstering the demand for authentication and brand protection solutions. Pharmaceutical manufacturers are facing significant challenges with an increasingly large number of fake medicines crowding the market. Hence, supplying authenticated drugs has become essential for pharmaceutical industries. As a result, the need for product authentication solutions has surged in this industry. Similar to the medical device and pharmaceutical industry, the food & beverage industry is concerned about the rise in the availability of duplicate or substandard food and beverages. With the skyrocketing demand for packaged foods, several companies have begun supplying packaged foods, which is leading to more fake and unauthenticated packaged foods products on display. This has led the Food and Drug Administration (FDA) authorities in several countries to impose stringent laws regarding the authentication of the production of packaged foods. Subsequently, food manufacturers have started adopting product authentication labels to protect their brand image. The manufacturers of alcohol, soft drinks, and other beverages are also opting for authentication labels. The demand for soft drinks and alcohol is constantly rising and these products can easily be duplicated. To adhere to the standards and regulations set by regulatory authorities for offering genuine products and protecting their brand images, manufacturers from different industries are increasingly procuring overt or covert labels, which is boosting the North America authentication and brand protection market.
On the contrary, counterfeiting of authentication labelling hurdles the growth of North America authentication and brand protection market.
Based on component, the North America authentication and brand protection market is categorized into overt, covert, forensic, and digital. The overt segment held 38.5% market share in 2022, amassing US$ 409.85 million. It is projected to garner US$ 710.71 million by 2030 to expand at 7.1% CAGR during 2022–2030.
Based on technology, the North America authentication and brand protection market is categorized into security printing & tamper proof labels, security inks & coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICS, and others. The bar codes segment held 23.2% share of North America authentication and brand protection market in 2022, amassing US$ 247.31 million. It is projected to garner US$ 395.13 million by 2030 to expand at 6.0% CAGR during 2022–2030.
Based on application, the North America authentication and brand protection market is categorized into consumer electronics, automotive, medical, chemical, food & beverage, tobacco, and others. The food & beverage segment held 28.5% share of North America authentication and brand protection market in 2022, amassing US$ 303.30 million. It is projected to garner US$ 482.12 million by 2030 to expand at 6.0% CAGR during 2022–2030.
Based on country, the North America authentication and brand protection market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 75.5% share of North America authentication and brand protection market in 2022. It was assessed at US$ 805.20 million in 2022 and is likely to hit US$ 1,581.08 million by 2030, exhibiting a CAGR of 8.8% during 2022–2030.
Key players operating in the North America authentication and brand protection market are 3M Co, Alpvision SA, Applied DNA Sciences, Authentic Vision, Authentix, Avery Dennison Corporation, De La Rue Plc, Eastman Kodak Co, EDGYN SAS, and Giesecke Devrient GmbH, among others.
- In Jan 2023, Nexans and Authentic Vision partner to tackle cable counterfeiting.
- In May 2019, AlpVision released the Version 2.0 of the Brand Monitoring System (BMS).
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