Report : North America Adult Diapers Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product Type (Pant Type, Pad Type, Tape Type, Others); Distribution Channel (Pharmacies, Convenience Store, Online, Others); End User (Household, Hospitals, Others); and Country

Elderlies are the largest demand generators for adult diapers driving market growth at CAGR of 12.8%


According to our latest market study on “North America Adult Diapers Market to 2027 – COVID-19 Impact, Analysis and Forecast by Product Type (Pant Type, Pad Type, Tape Type, Others); Distribution Channel (Pharmacies, Convenience Store, Online, Others); End User (Household, Hospitals, Others); and Country,” the market was valued at US$ 2,261.5 million in 2018 and is projected to reach US$ 6,666.2 million by 2027; it is expected to grow at a CAGR of 12.8% from 2019 to 2027. The report highlights key factors driving the market growth with prominent market players and their developments.


Adult, or grown-up, diapers are commonly used by elderly individuals experiencing conditions such as dementia, extreme bowel looseness, versatility debilitation, and incontinence. There are various types of styles of adult diapers available in the market, based on the hip, waist, and leg cuff sizes, which help achieve a fair degree of a custom fit. Based on product type, the North America adult diapers market has been segmented into pant type, pad type, tape type, and others. The pant type segment dominated the market in 2018. Pant-style adult diapers are the most popular ones as they confer flexibility and feature breathable waistband, which makes them easy to use and enables air to pass through, preventing the development of rashes. It also prevents side leakage, and its thin absorption sheet offers a good fit. The pant type adult diapers are known for their capability to absorb huge volumes of fluids and moisture; they are made from spongy material that feels comfortable and soft against the skin, and soaks up urinary discharge. These pant type diapers are convenient for both men and women with incontinence issues or impaired mobility.


The increasing incidence of incontinence and the growing elderly population are the major factors propelling the growth of the North America adult diapers market. The market growth in this region is also attributed to the increasing cases of pelvic relaxation, not only in the adults but also among pregnant women. Women at midlife and beyond are at an increased risk for urinary incontinence or involuntary leakage of urine. Vaginal childbirth and increased age are among the crucial risk factors that might lead to urinary incontinence.


The COVID-19 pandemic first began in Wuhan (China) in December 2019, and since then, it has spread at a fast pace worldwide. As of May 2020, the US and Canada are among the most-affected countries in North America in terms of confirmed cases and reported deaths. According to the latest WHO figures, there are ~5,939,234 confirmed cases globally, including 367,255 deaths. Increase in the number of hospitalizations related to COVID-19 cases has created a strain on the supplies of pharmaceutical and personal hygiene products such as sanitary napkins and adult diapers. This represents a significant opportunity for adult diaper manufacturers to expand their operations to meet the consumer demand.


Kimberly-Clark Corporation, Health Care Products, Inc, Drylock Technologies NV, Domtar Corporation, Essity AB, Ontex Group, Principle Business Enterprises, Abena A/S, and First Quality Enterprises, Inc., are among the well-established players in the North America adult diapers market. The key companies focus majorly on new product innovations and developments by adopting advanced technologies; this also helps them sustain the competition in the global market. In 2019, PBE announced the expansion of its incontinence product line by launching bariatric absorbent products, 3XL+ and Tranquility AIR-Plus Bariatric Briefs.

North America Adult Diapers Market Breakdown-by Region, 2018

North America Adult Diapers Market Breakdown-by Region, 2018


The report segments the North America adult diapers market as follows:

By Product Type

  • Pant Type
  • Pad Type
  • Tape Type
  • Others

By Distribution Channel

  • Pharmacies
  • Convenience Store
  • Online
  • Others

By End User

  • Household
  • Hospitals
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico

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