At 4.7% CAGR, the North America Adult Diaper Market is Projected to be Worth US$ 6,521.08 million by 2030, says Business Market Insights

According to Business Market Insights research, the North America adult diaper market was valued at US$ 4,519.85 million in 2022 and is expected to reach US$ 6,521.08 million by 2030, registering a CAGR of 4.7% from 2022 to 2030. Rising share of aging population and increasing awareness and acceptance of incontinence products.

The aging of amongst individuals increases the likelihood of incontinence issues. Incontinence refers to the loss of bladder or bowel control, leading to involuntary leakage of urine or feces. It is a common issue among old population, primarily caused by age-related factors such as weakened pelvic muscles and specific health conditions. The rising aging population directly correlates with an increased prevalence of incontinence, thereby driving demand for adult diapers as an effective solution. Additionally, many older adults require long-term care in their own homes, assisted living facilities, or nursing homes. In these settings, adult diapers are crucial in managing incontinence and maintaining hygiene and comfort for older people. The aging population's need for long-term care services has created a significant demand for adult diapers, as they are an essential part of the care routine for old individuals with incontinence. According to the World Health Organization, 1 in 6 people in the world will be 60 years and above, by 2030. The share of population aged 60 years and above is projected to grow from 1 billion in 2020 to 1.4 billion by 2030. The population aged 60 years age and above is projected to double, reaching 2.1 billon. The number of people aged 80 years and above is expected to triple between 2020 and 2050 to reach 426 million. Furthermore, using adult diapers allow old incontinent adults to lead more independent and active lives. By providing a reliable solution for managing incontinence, adult diapers enable individuals to participate in social activities, maintain their personal hygiene, and provide comfort. Moreover, the adult diaper industry has witnessed significant advancements in product design and technology to improve the performance adult diapers. Manufacturers have introduced more discreet, absorbent, and comfortable products that cater specifically to the needs of old adults. These innovations and the growing aging population have further boosted the demand for adult diapers.

On the contrary, stigma and social taboos associated with incontinence and the use of adult diapers hampers the North America adult diaper market.  

Based on product type, the North America adult diaper market is segmented into pull-up diapers, tape on diapers, pad style, and others. The pull-up diapers segment held 55.4% share of North America adult diaper market in 2022, amassing US$ 2,502.87 million. It is projected to garner US$ 3,762.62 million by 2030 to expand at 5.2% CAGR during 2022–2030. 

Based on category, the North America adult diaper market is segmented into men, women, and unisex. The women segment held 40.2% share of North America adult diaper market in 2022, amassing US$ 1,818.81 million. It is projected to garner US$ 2,589.92 million by 2030 to expand at 4.5% CAGR during 2022–2030.

Based on end user, the North America adult diaper market is segmented into residential, hospitals and clinics, and others. The residential segment held 79.9% share of North America adult diaper market in 2022, amassing US$ 3,612.15 million. It is projected to garner US$ 5365.66 million by 2030 to expand at 5.1% CAGR during 2022–2030.

Based on country, the North America adult diaper market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 57.2% share of North America adult diaper market in 2022. It was assessed at US$ 2,583.80 million in 2022 and is likely to hit US$ 3,953.05 million by 2030, exhibiting a CAGR of 5.5% during the 2022–2030.      

Key players operating the North America adult diaper market are Nippon Paper Industries Co Ltd, Drylock Technologies NV, Ontex BV, Health Care Products Inc, First Quality Enterprises Inc, Kimberly-Clark Corp, Principal Business Enterprises Inc, Essity AB, Paul Hartmann AG, and Abena AS, among others.   

• October-2020  Essity AB Launched New Digital Incontinence Care Solution Product Launch Essity AB launched TENA SmartCare, a new and reusable digital sensor for improved incontinence care. TENA SmartCare is available for both professional and family caregivers. The sensor is attached on the outside of a TENA incontinence product.

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