At 14.0% CAGR, the North America 3D Audio Market is projected to be worth US$ 5,952.11 million by 2030, says Business Market Insights.

According to Business Market Insights research, the North America 3D audio market was valued at US$ 2,080.88 million in 2022 and is expected to reach US$ 5,952.11 million by 2030, registering a CAGR of 14.0% from 2022 to 2030. Rise in use of HRTF in media & entertainment sector and proliferation of gaming industry are among the critical factors attributed to the North America 3D audio market expansion.

The use of advanced technologies such as head-related transfer functions (HRTF) is growing in the media & entertainment industry. Players operating in the North America 3D audio market are working on merging the HRTF technology for improved user experience. When watching movies on smartphones with earphones, 3D audio is more immersive than 2D audio. In the film industry, HRTF integration simulates 3D audio when mirrored sounds reach the ears from multiple directions through various speakers located on all four sides of a space. The HRTF is implemented for a wide range of sound devices, including headphones, to provide a distinct surround sound impression. Consumers are increasingly interested in installing home theater systems that take advantage of the experience offered by HRTF. A certification called Dolby Digital is given to consumers using HRTF, which is based on surround sound effects. HRTF processing is also emulated using software without the use of any external hardware to produce surround sound.

Furthermore, headphone manufacturers are investing in products that integrate HRTF technology to provide users with the greatest 3D auditory environment. In January 2023, JBL expanded its new JBL Quantum Series headsets. After the success of its first wireless gaming headset-the JBL Quantum TWS, the company also launched the next installment in the series-the JBL Quantum TWS Air. Therefore, the constant rise in use of HRTF in media & entertainment sector fuels the North America 3D audio market growth.

On the contrary, connectivity issues and high overall costs hampers the growth North America 3D audio market.

Based on component, the North America 3D audio market is segmented into hardware, software, and services. The hardware segment held 51.6% share of the North America 3D audio market in 2022, amassing US$ 1,073.17 million. It is projected to garner US$ 3,245.72 million by 2030 to expand at 14.8% CAGR during 2022-2030.

Based on end use industries, the North America 3D audio market is segmented into consumer electronics, automotive, media and entertainment, gaming, and others. The media and entertainment segment held 31.6% share of the North America 3D audio market in 2022, amassing US$ 657.49 million. It is projected to garner US$ 1,708.84 million by 2030 to expand at 12.7% CAGR during 2022-2030.

Based on country, the North America 3D audio market is segmented into US, Canada, and Mexico. The US held 81.6% share of North America 3D audio market in 2022, amassing US$ 1,698.21 million. It is projected to garner US$ 4,935.79 million by 2030 to expand at 14.3% CAGR during 2022-2030.

Key players operating in the North America 3D audio market are Barco NV, Dolby Laboratories Inc, XPERI HOLDING CORPORATION, Waves Audio Ltd., Sennheiser electronic GmbH & Co. KG, VisiSonics, and THXLtd, among others.

- In Aug 2023, Dolby Laboratories, one of the leaders in immersive entertainment experiences, unveiled its latest innovation in immersive audio - Dolby Atmos FlexConnect. TCL, a world leading TV brand, will be the first to implement Dolby Atmos FlexConnect in its 2024 TV lineup.

- In April 2021, Sennheisers award-winning AMBEO Soundbar delivers a thrillingly immersive sound experience and deep bass. In addition to 3D audio formats Dolby Atmos, MPEG-H and DTS:X, the soundbar now supports Sony's 360 Reality Audio. This new music experience utilizes Sony's object-based 360 Spatial Sound technology to place individual sounds in a spherical sound field.

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