Consumer Inclination Toward Nutritional Food Drives Middle East Broth Market Growth

According to our latest market study on "Middle East Broth Market Forecast to 2030 – COVID-19 Impact and Regional Analysis – by Type, Category, and Distribution Channel,” the Middle East broth market size is expected to grow from US$ 198.83 million in 2022 to US$ 252.46 million by 2030; it is expected to register a CAGR of 3.1% from 2023 to 2030. The report highlights key factors governing the growth and prominent players and their progress in the market.

Broth is a savory liquid or powder made by boiling meat/fish/vegetables/bones and seasonings, flavors, and other ingredients in water. The liquid broth is concentrated and canned or packed in cartons. The powdered broth is made by spray drying the liquid broth and packaged in pouches or formed into cubes. Broth is a rich source of protein and is usually consumed before or during a meal. Owing to its unique flavor and aroma, it is gaining popularity among consumers who are concerned about their health but don’t want to compromise on taste and flavor.

People in Middle Eastern countries have become concerned about their diet, health, and fitness owing to hectic work schedules and extended working hours. In addition, due to rising awareness regarding health and nutrition, consumers prefer fresh food products that are natural, organic, and minimally processed. Youngsters are most willing to purchase premium goods with health claims.

Broth products made with fresh vegetables, bones, or meat have gained tremendous popularity due to their various health benefits and nutritional values. Broth consumption helps improve immunity, hydration, and muscle protein synthesis; supports joint and bone health; and exhibits antiaging properties. Bone broth, one of the significant sources of collagen, can help improve knee joint symptoms in osteoarthritis such as pain, stiffness, and poor physical function. Furthermore, glutamine and a few more amino acids present in bone broth may aid in effective digestion. Therefore, broth consumption is suggested in treating conditions such as leaky gut, which is characterized by the irritation of the mucosal lining in the intestines and interference with the body’s ability to digest food. Thus, consumer inclination toward nutritious food is contributing to the Middle East broth market growth.

Paarman Foods (Pty) Ltd, Podravka Inc, Basamh Marketing Co, Sottolestelle SRL, The Manischewitz Co, Campbell Soup Co, Kettle & Fire Inc, Brite Start LLC, Nestle SA, and Unilever Plc are a few key players operating in the Middle East broth market.

Impact of COVID-19 Pandemic on Middle East Broth Market Growth

The COVID-19 outbreak hampered the operations of many industries, including the food & beverages industry. Raw material and labor shortages due to supply chain disruptions caused by lockdowns and trade bans halted the production of various packaged food and beverage products. Due to the shortage of raw materials, there was a sudden spike in their prices, which negatively impacted the pricing strategies of small-scale and large-scale players operating in the Middle East broth market. The manufacturers were forced to shutdown their manufacturing plants, which created supply challenges and widened the demand-supply gap. As broth is a regular grocery item in households in this region, the panic buying tendency during the initial phase of the COVID-19 pandemic led to the shortage of broth products. Dominant manufacturers with high inventories of broth could meet the market demand, whereas those with small-scale production capabilities experienced losses. However, the COVID-19 pandemic benefitted the broth market to a certain extent. A few types of broth help support digestive and immune health. Amid the health crisis, consumers gravitated toward immunity-boosting and nutritious products. Bone broth was recognized to have a complementary effect on the recovery of COVID-19 patients, as it increases glutathione levels (one of the main antioxidants in the body).

In 2021, the governments of Middle East countries announced relaxations in previously imposed restrictions such as lockdowns, trade restrictions, and travel bans. The UAE was the first country in the region to relax the restrictions, and most of the shopping malls, supermarkets, and grocery stores were permitted to reopen at full capacity. Manufacturers from different industries were also permitted to operate with a complete employee strength; this helped them overcome demand and supply gaps and other repercussions. The broth manufacturers also focused on scaling up their production to revive their businesses.

The "Middle East Broth Market Forecast to 2030" is a specialized and in-depth study of the chemicals & materials industry, focusing on the Middle East broth market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The Middle East broth market is segmented on the basis of type, category, and distribution channel. Based on type, the market is segmented into chicken broth, beef broth, seafood broth, vegetable broth, bone broth, and others. Based on category, the market is bifurcated into organic and conventional. Based on distribution channel, the Middle East broth market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.

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