Report : Middle East and Africa Water Softeners Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Salt-Based Water Softeners and Salt-Free Water Softeners) and Application (Industrial, Residential, Municipal, and Others)

Salt-Based Water Softeners Segment to Dominate Middle East and Africa Water Softeners Market during 2021-2028

According to a new market research study on “Middle East and Africa Water Softeners Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast – by Type, Application and Country,” is expected to reach US$ 1,115.89 million by 2028 from US$ 820.41 million in 2021. The market is estimated to grow at a CAGR of 4.5% from 2021 to 2028. The report provides trends prevailing in the Middle East and Africa water softeners market along with the drivers and restraints pertaining to the market growth. Growth in urbanization and heightening industrialization in emerging economies are major factors driving the growth of the Middle East and Africa water softeners market. However, availability of alternatives may hinder the growth of Middle East and Africa water softeners market.

In the Middle East and Africa, South Africa witnessed an unprecedented rise in the number of COVID-19 cases, which led to the discontinuation of several business operations, including water softener manufacturing activities. However, the emphasis on the need for pure drinking water, cleanliness, and proper hygiene practices has led to the reopening of water softener manufacturing projects; thus, the water softeners market growth is expected to propel in the region in 2021.

The market for Middle East and Africa water softeners is segmented into type, application and country. Based on type, the market is segmented into salt-based water softeners, and salt-free water softeners. In 2020, the salt-based water softeners segment held the largest share in Middle East and Africa water softeners market. Based on application, the Middle East and Africa water softeners market is divided into industrial, residential, municipal, and others. The residential segment is expected to be the fastest growing segment over the forecast period.  Based on country, the Middle East and Africa water softeners market is divided into South Africa, Saudi Arabia, UAE and rest of Middle East and Africa. In 2020, rest of Middle East and Africa held the largest share in Middle East and Africa water softeners market. Furthermore, in this present scenario of COVID 19 pandemic, the Middle East and Africa water softeners market has been facing difficulties and several countries have suffered heavily. The manufacturing sectors in the Middle East and Africa countries have been experiencing low production and a weak supply chain. Thereby, impacting the market for water softeners.

Atlas Filtri; A.O. Smith Water Technologies; Culligan Italiana S.p.A; 3M; Water2Buy; Viessmann Climate Solutions Se; Cillit; BWT Holding GmbH; Whirlpool Corporation; Euraqua Europe; General Electric; Ecowater Systems LLC; and Kinetico Incorporated are some of the leading companies in the Middle East and Africa water softeners market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market.


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