At 3.9% CAGR, Middle East & Africa Tortilla Market is Projected to be worth US$ 1,359.91 million by 2031, says Business Market Insights

According to Business Market Insights' research, the Middle East & Africa tortilla market was valued at US$ 1,002.69 million in 2023 and is expected to reach US$ 1,359.91 million by 2031, registering a CAGR of 3.9% from 2023 to 2031. Surging clean-label and organic trend and rising popularity of Mexican cuisines trend are among the critical factors attributed to drive the Middle East & Africa tortilla market growth.

Consumers across the world pay attention to product labels and ingredients used in processed products such as tortillas, as they are highly concerned about their diet. Organic products are gaining significant popularity owing to their perceived health benefits. They are manufactured using ingredients harvested without genetically modified organisms (GMOs), chemical fertilizers, and pesticides, which increase their appeal among consumers, who are ready to pay higher prices. Moreover, consumers increasingly prefer products free of synthetic flavors, colors, and other food additives. Also, they focus on conscious and holistic consumption and prefer product items made with ethically sourced ingredients.

Consumers' interest in identifying the ingredients on the product packaging has triggered their inclinations toward clean-label products. They are becoming aware of the adverse health impacts associated with consuming various artificial food ingredients, such as colorants, flavors, texturizers, and emulsifiers. An understandable and clear label with thorough ingredient information attracts consumers. Using clean-label ingredients also assists manufacturers in their marketing and branding strategies.

Thus, the rising demand for natural, organic, and clean-label products is expected to introduce new trends into the tortilla market during the forecast period.

On the contrary, the health consciousness and dietary preferences hamper the growth of Middle East & Africa tortilla market.

Based on source, the Middle East & Africa tortilla market is segmented into wheat, corn, others. The corn segment held 65.2% market share in 2023, amassing US$ 653.41 million. It is projected to garner US$ 903.27 million by 2031 to register 4.1% CAGR during 2023-2031.

By product type, the Middle East & Africa tortilla market is segmented into tortilla chips/tostada chips, taco shells, tortilla wraps, others. The tortilla chips/tostada chips segment held 67.6% market share in 2023, amassing US$ 677.74 million. It is projected to garner US$ 901.73 million by 2031 to register 3.6% CAGR during 2023-2031. The tortilla chips/tostada chips segment is further sub segmented into corn chips and other chips.

Based on category, the Middle East & Africa tortilla market is bifurcated into organic and conventional. The conventional segment held 85.2% market share in 2023, amassing US$ 854.62 million. It is projected to garner US$ 1,151.22 million by 2031 to register 3.8% CAGR during 2023-2031.

Based on distribution channel, the Middle East & Africa tortilla market is segmented into supermarkets and hypermarkets, convenience stores, online retail, others. The supermarkets and hypermarkets segment held 48.7% market share in 2023, amassing US$ 488.05 million. It is projected to garner US$ 648.36 million by 2031 to register 3.6% CAGR during 2023-2031.

By country, the Middle East & Africa tortilla market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 54.8% share of Middle East & Africa tortilla market in 2023. It was assessed at US$ 548.97 million in 2023 and is likely to hit US$ 724.29 million by 2031, registering a CAGR of 3.5% during 2023-2031.

Key players operating in the Middle East & Africa tortilla market PepsiCo Inc; Aranda's Tortilla Co Inc; General Mills Inc; Greendot Health Foods Pvt. Ltd.; Joy Food Products; and The Hain Celestial Group Inc, among others.

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