At 4.1% CAGR, the Middle East & Africa Toothpaste Market is projected to be worth US$ 2,694.65 Million by 2028, says Business Market Insights

According to Business Market Insights’ research, the Middle East & Africa toothpaste market was valued at US$ 2,030.49 million in 2021 and is expected to reach US$ 2,694.65 million by 2028, registering an annual growth rate of 4.1% from 2021 to 2028. Rising popularity of herbal products and benefits of the toothpaste are the critical factors attributed to the market expansion.      

The escalating preference and sales of herbal products among consumers can be a massive opportunity for renowned brands over the forecast period. Consumers are increasingly inclining towards natural products that are devoid of any chemicals, owing to the rising cases of tooth abrasions. Rising preference for chemical-free products and growing popularity of environmentally sustainable products are stimulating the demand for herbal products in the toothpaste market. The natural ingredients used are pudina satva, clove, neem, ginger, black pepper, tulsi, cardamom, and nutmeg, among others. These ingredients provide vital functional benefits for adequate protection of the teeth and offer a longer life to teeth and gums. With the increasing demand, major players functioning in the market are focusing on heavily investing in research and development for innovating new and improved toothpaste variants in terms of flavors, ingredients, and packaging. For instance, in November 2020, Auromere launched its popular fresh mint flavored herbal toothpaste in zero-waste glass jars, eco-friendly with a metal cap and wooden serving spoon for environmentally conscious consumers looking for an eco-friendly alternative to traditional toothpaste tubes. This packaging comprises no plastic and is 100% recyclable, distinguishing Auromere from its industry rivals and providing it a competitive edge over the others in the industry. Thus, increasing health-consciousness and rising demand for herbal ingredients, coupled with growing importance of oral hygiene among consumers, are anticipated to propel the growth of the toothpaste market.       

On the contrary, harmful effects of ingredients in toothpaste hurdles the growth of Middle East & Africa toothpaste market.

• Based on by type, the Middle East & Africa toothpaste market is segmented into sensitivity, whitening, herbal/natural, smokers, and medicated. The whitening segment held 67.5% market share in 2021, amassing US$ 1,370.05 million. It is projected to garner US$ 1,792.28million by 2028 to expand at 3.9% CAGR during 2021–2028. 
• Based on end user, the Middle East & Africa toothpaste market is bifurcated into adults and kids. Adults segment registered the largest market share in 2021. The adults segment held 84.7% market share in 2021, amassing US$ 1,720.82 million. It is projected to garner US$ 2,263.34 million by 2028 to expand at 4.0% CAGR during 2021–2028.     
• Based on by base type, the Middle East & Africa toothpaste market is bifurcated into gel-based and non-gel-based. The non-gel based segment held the largest market share in 2021 with 73.9%. It accrued US$ 1,012.49 million in 2021 and is estimated to generate US$ 1,308.83 million by 2028 to grow at a CAGR of 3.7% over the forecast period.
• Based on distribution channel, the Middle East & Africa toothpaste market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies. With 52.0% share of the domain, the supermarkets and hypermarkets segment dominated the market in 2021. It accrued US$ 1,056.85 million in 2021 and is estimated to generate US$ 1,410.30 million by 2028 to grow at a CAGR of 4.2% over the forecast period.

Our regional analysis states that the Rest of Middle East & Africa captured 50.2% market share in 2021. It was assessed at US$ 1,018.49 million in 2021 and is likely to hit US$ 1,310.41 million by 2028, exhibiting a CAGR of 3.7% during the forecast period.

Key players dominating the Middle East & Africa toothpaste market are 3M; Colgate-Palmolive Company; GlaxoSmithKline plc.; Henkel AG & COMPANY, KGAA; Procter & Gamble; The Himalaya Drug Company; and Unilever among others.

A few key developments by top market players are:

• In March 2021, Colgate Palmolive Co., a toothpaste manufacturer launched Visible White O2, an active oxygen technology-based innovative teeth whitening toothpaste in an Indian market

• In March 2021, Colgate is producing recyclable tubes for its Colgate Active Salt and Colgate Vedshakti toothpaste portfolios in collaboration with EPL Limited (Formerly known as Essel Propack Limited).

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