At 7.3% CAGR, Middle East & Africa Tonic Water Market is Projected to be Worth US$ 56.02 Million by 2031, says Business Market Insights

According to Business Market Insights' research, the Middle East & Africa tonic water market was valued at US$ 31.80 million in 2023 and is expected to reach US$ 56.02 million by 2031, registering a CAGR of 7.3% from 2023 to 2031. Increasing demand for gin and proliferation of e-commerce are among the critical factors attributed to drive the Middle East & Africa tonic water market growth.

Changing consumer preferences and tastes have been driving the demand for gin across the world. With people exploring and indulging in the diverse flavors of gin, the requirement for complementary mixers to enhance their drinking experience also surges. Tonic water, with its bitter yet refreshing taste, serves as a perfect companion to gin. Thus, a surge in gin's popularity has led to a corresponding rise in the consumption of tonic water. Further, craft gin is gaining significant popularity across the world. As gin enthusiasts become more discerning of the flavor profiles of their spirits, they seek high-quality mixers to elevate their cocktails. Artisanal and small-batch brands have started focusing on catering to the demand for premium tonic water, offering a wide range of botanical-infused and flavored tonic water that complements the nuanced characteristics of craft gin. Moreover, consumers are willing to pay premium prices for superior products that enhance their drinking experience. The popularity of gin-based cocktails is on the rise in bars and restaurants, which indicates the spurred demand for tonic water in the hospitality sector. Mixologists and bartenders are continually innovating and experimenting with new gin and tonic combinations with different flavors, driving the need for various tonic water options to accommodate diverse tastes and preferences. As a result, tonic water manufacturers are expanding their product offerings to include different flavors, formulations, and packaging sizes to meet the demand of both retail consumers and the hospitality industry. Thus, owing to popularity of gin and tonic combination, the increasing demand for gin is a direct driving force for the growth of tonic water market.

On the contrary, the availability of substitutes hampers the growth of Middle East & Africa tonic water market.

Based on type, the Middle East & Africa tonic water market is bifurcated into plain and flavored. The flavored segment held 67.2% market share in 2023, amassing US$ 21.37 million. It is projected to garner US$ 38.20 million by 2031 to register 7.5% CAGR during 2023-2031.

In terms of category, the Middle East & Africa tonic water market is bifurcated into low/no sugar and regular. The regular segment held 72.6% share of Middle East & Africa tonic water market in 2023, amassing US$ 23.09 million. It is anticipated to garner US$ 40.01 million by 2031 to expand at 7.1% CAGR during 2023-2031.

By end user, the Middle East & Africa tonic water market is bifurcated into on-trade and off-trade. The off-trade segment held 63.1% share of Middle East & Africa tonic water market in 2023, amassing US$ 20.06 million. It is projected to garner US$ 34.76 million by 2031 to expand at 7.1% CAGR from 2023 to 2031.

Based on country, the Middle East & Africa tonic water market is categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 41.1% share of Middle East & Africa tonic water market in 2023. It was assessed at US$ 13.06 million in 2023 and is likely to hit US$ 22.18 million by 2031, registering a CAGR of 6.8% during 2023-2031.

Key players operating in the Middle East & Africa tonic water market are The Coca-Cola Co, Fever-Tree Drinks Plc, Thomas Henry GmbH, East Imperial Beverage Corp, and Britvic Plc., among others.

• In April 2022, Fever-Tree introduced a limited-edition summer tonic water featuring passionfruit and lime flavors. The water is free from artificial flavors and sweeteners, with 18 calories per 100ml, and can be paired with gin, vodka, or ice.
• In May 2022, Britvic introduced Pink Raspberry Tonic, a new flavor, after its Elderflower launch in spring 2021. This raspberry-infused tonic, exclusively for the licensed channel, offers crisp tones and fresh citrus cues, enhancing consumers' experiences when selecting mixers out of home.

Contact Us
Phone: +16467917070
Email Id: sales@businessmarketinsights.com